The SaaS Podcast

Episode archive · Page 14 of 21

Browse by topic:All Bootstrapping First Customers AI-Native SaaS Product-Market Fit Enterprise Sales Product-Led Growth Pricing & Monetization Founder-Led Sales Positioning & Differentiation Churn & Retention Content & Inbound Marketing Exits & Acquisitions Fundraising

Christopher Gimmer, Snappa

SaaS SEO Strategy: From Failed Startup to $45K MRR

Christopher Gimmer is the co-founder and CEO of Snappa, a SaaS product that makes it easy to create online graphics in your browser. Before launching Snappa, Christopher and his co-founder Marc built a student-only dating website. Although they got some early traction, the business quickly failed. Later they built a website to help people find royalty-free images online. They started blogging, which helped them get traffic and slowly build an email list. But it was a pain for them to create images for their blog posts. They sucked at using Photoshop and weren't designers. They wanted a simple tool for the job. So one day, they emailed their list to find out if they had the same problem. It turns out that a lot of people did. And so they decided to build a tool to solve that problem. And that's how Snappa was born.

Sangram Vajre, Terminus

B2B Community Building Grew a SaaS to 600 Customers

Sangram Vajre is the co-founder and CMO of Terminus, a SaaS platform that enables sales and marketing teams to run account-based marketing (ABM) at scale. Before co-founding Terminus, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. He's also the author of "Account Based Marketing for Dummies" and the mastermind behind FlipMyFunnel.com, a community for B2B marketing, sales and customer success professionals. This is a story about three first-time founders who set out to build an account-based marketing platform. In those days, most people didn't even know what ABM was. They didn't have much money and realized how difficult it was going to be for them to get the attention of their target customers - B2B marketers. So they asked themselves a simple question - How can we stand out? They did that by building a community first and focusing on educating their prospective customers, not pitching their product.