Andy Baldacci, Groove
SaaS Content Marketing Got Groove to $500K MRR
Andy Baldacci is the host of The Early Stage Founder podcast and a marketer at Groove. Groove is a simple help desk SaaS product that's used by over 8,000 companies. The business was founded in 2011 by Alex Turnbull. Alex bootstrapped the business and has grown it from zero to over $500,000 in monthly recurring revenue. For two years, Alex and his team tried to make content marketing work for them, but they were getting nowhere. And at one point, he seriously considered shutting down their blog for good. But after taking a step back, he decided to launch a new blog in 2013. It was about a startup's journey and sharing everything they learned getting to $100,000 in monthly recurring revenue. At that point, they were only making a few thousand dollars a month. It was a unique approach at the time. And it was a big, audacious goal for a bootstrapped startup. But they worked hard to publish high-quality, in-depth, transparent content every week. And it started to pay off. Over the last five years, that blog has been the biggest driver of growth. It helped them go from a few thousand dollars a month to a $5 million business. But recently, Alex and his team decided to shut down the blog - at least for a few months. Growth was slowing down and they realized that what got them here wouldn't necessarily get them to their next big milestone of $10 million a year.
