Sangram Vajre, Terminus
B2B Community Building Grew Terminus to 600 Customers
Sangram Vajre is the co-founder and CMO of Terminus, a SaaS platform that enables sales and marketing teams to run account-based marketing (ABM) at scale. Before co-founding Terminus, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. He's also the author of "Account Based Marketing for Dummies" and the mastermind behind FlipMyFunnel.com, a community for B2B marketing, sales and customer success professionals. This is a story about three first-time founders who set out to build an account-based marketing platform. In those days, most people didn't even know what ABM was. They didn't have much money and realized how difficult it was going to be for them to get the attention of their target customers - B2B marketers. So they asked themselves a simple question - How can we stand out? They did that by building a community first and focusing on educating their prospective customers, not pitching their product.
