Tim Broom, ITProTV
From Brick and Mortar to $9M With a SaaS Content Strategy
Tim Broom is the co-founder and CEO of ITProTV, a subscription-based learning site for IT professionals based in Gainesville, Florida. Before ITProTV, Tim and his co-founder Don ran brick and mortar Microsoft and Cisco authorized training centers for over 15 years. A single course could cost $2,000 to $3,000. Career-change programs ran $20,000 to $25,000. Out of every 100 sales conversations, only one person enrolled. The other 99 wanted to learn but could not afford it, lived too far away, or could not get financing. Tim built ITProTV to reach those people. The SaaS content strategy behind ITProTV is production at scale. Five video studios produce new content every day, broadcast live with interactive chat. The format is conversational - a host and a subject matter expert have an unscripted dialogue, more like a late-night show than a PowerPoint lecture. Tim calls his instructors "edutainers" because personality drives retention. Growth came from an unexpected source. Tim flew to meet Leo Laporte, host of the TWiT podcast network, and convinced him to run the first ad. That single channel drove 70-80% of first-year revenue. Subscribers then told their bosses, creating a consumer-to-enterprise pipeline that Tim had never anticipated. He now has a B2B sales team of five serving customers in over 170 countries. Tim shares how his SaaS content strategy drives $9M ARR with content produced daily, why he launched on Roku before his website could take payments, and the lessons from 15 years of brick and mortar mistakes that made ITProTV possible.
