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The SaaS Podcast

SaaS Fundraising: How to Raise $20 Million for Your SaaS Startup – with Pini Yakuel [131]

saas fundraising - Pini Yakuel

SaaS Fundraising: How to Raise $20 Million for Your SaaS Startup

Pini Yakuel is the co-founder and CEO of Optimove, a SaaS product that uses its predictive customer modeling technology to help marketers understand customers and create personalized marketing campaigns.

The company was founded in 2009. It initially started out as a consulting business. And the co-founders used the consulting revenue to fund the SaaS business.

In 2012, they were offered $1.5 million in VC funding and turned it down. They continued self-funding the business until this year, when they raised $20 million in their first round.

Optimove is based in Tel Aviv and has offices in New York and London.

In This Episode You Will Learn

  • How the co-founders came up with the right business idea
  • How they were able to self-fund the business
  • Why they walked away from $1.5 million in VC funding
  • How they grew their idea into a business with over 100 employees
  • How the founders raised $20 million in VC funding 4 years later

The Show Notes

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Omer Khan

Hi, I'm Omer, the founder of SaaS Club and host of The SaaS Podcast. I help early-stage founders and entrepreneurs to build, launch and grow successful SaaS businesses. Join me on this journey.