Pitch a Guest for
The SaaS Podcast
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Pitch a Guest for
The SaaS Podcast
At The SaaS Podcast, we share stories, strategies, and insights to help early-stage SaaS founders build, grow, and scale their companies.
Our mission is to provide our audience with the highest quality content. We carefully select guests who meet a specific criteria.
If you're interested in pitching a guest for our show, we encourage you to read the information on this page carefully before submitting a pitch.
Early-stage B2B SaaS founders and entrepreneurs.
The vast majority of our episodes feature interviews with successful founders of B2B SaaS companies who share their stories, successes, failures, lessons, and actionable insights.
Here's the general criteria we use to select guests for the show:
1. Founders: must be a founder of a B2B SaaS company. They are still actively involved in running the company, usually as the CEO.
2. SaaS Industry: must be working in the SaaS industry or have experience working with SaaS B2B companies.
3. Annual Revenue: should be at least $500K ARR (if bootstrapped) or at least $1M ARR (if investor-backed).
4. Transparency: the guest faced significant failures and challenges and is willing to talk openly about the ‘good, bad, and ugly'.
Exceptions to these criteria are usually:
1. Acquisitions: founders who had a successful exit and aren't involved in running the company any longer.
2. Major Failure: the business failed and the founder lost a significant amount of money and is willing to talk about it all.
3. Subject-Matter Expert: people who can teach early-stage SaaS founders a valuable skill. Must have experience working in SaaS.
We receive hundreds of guest pitches every year and unfortunately can't respond to all of them. But if we think someone is a good fit for the show, we'll reach out as soon as possible.
Our interview schedule is typically booked out three months in advance, so it may take some time before you hear from us. There's no need for you to follow up with us. If someone is a good fit, we'll be sure to reach out.
We decline most pitches we receive from PR agencies and podcast booking services because we find that the same guest is usually also being pitched to lots of other podcasts at the same time.
And that often results in the same ‘me too' interview being published by lots of podcasts around the same time – which we're not fans of.
However, we usually accept pitches from a handful of agencies and services that focus on ‘quality pitches vs. quantity pitches' and always propose highly relevant guests for this show.
If you're also one of those companies that builds relationships vs ‘copy & paste the same pitch to lots of podcasts' then we'd love to hear from you!
If your suggested guest meets our criteria, we'd love to hear from you: