SaaS Club Launch
Get Your SaaS to $10K MRR. In an AI era where everyone can ship.
AI made building easier than ever. It didn't make finding paying customers easier. SaaS Club Launch is a 12-month group coaching program for SaaS founders working toward $10K MRR.
What changed
Two years ago, building a SaaS meant finding a developer, paying them by the hour, and waiting. Or learning to code yourself, which took years. That's over.
If you can describe what you want, you can ship a working product in a weekend. Cursor, Claude Code, Lovable, take your pick. The build problem is solved for most early-stage SaaS.
The unsolved problems are bigger now.
If you can build something, so can the next 100 founders looking at the same problem. If you can ship content with AI, so can everyone. The bar for what counts as “different” just moved up.
You can also experiment with 20 ideas in a quarter. The hard part now is knowing which ones to pursue. Pick wrong and you've burned the quarter.
This is the 2026 reality. Building isn't the moat. And every week brings ten new “right answers” that probably aren't.
That's what Launch helps with.
Why getting to $10K MRR got harder, not easier
You've got a product, or you're close. Building it isn't the wall it used to be.
Growth has stalled. You're second-guessing whether your idea is even defensible now that everyone can ship the same thing. Every founder on Twitter has a different take on what you should do next, and the right answer for your business isn't obvious.
And you're doing it alone. So every decision takes longer than it should, and every wrong call costs a month you don't have.
The gaps that keep founders stuck
No clear moat: Anyone with an AI tool can ship the same idea you’re working on. What makes yours defensible enough that someone actually pays for it?
Distribution is the new bottleneck: Building got 10x faster. Getting paying customers didn’t. You can’t out-ship your way to $10K MRR anymore.
AI option overload: Every week brings 20 new tools and a fresh take on Twitter about “the one true way to do this.” Pick wrong and you’ve burned the quarter.
The AI advisor trap: AI gives you a confident answer today and a contradictory one next month. Without humans who’ve been through this, you can’t tell which to trust. AI can optimize decisions. It can’t replace human judgment.
Isolation: No supportive group that understands your struggles. No one to give you straight talk when you need it, or show up for the wins.
It doesn't have to be this hard.
“I was spinning in a losing cycle - losing money, losing time. The program helped me get my focus straight and gave me momentum I could never have generated on my own. I learned to stop selling features and start selling how the software makes the customer’s life easier. That shift changed everything. As a solo founder, I had no one to bounce ideas off, no one to share victories with, no one to unpack losses. Now I have like-minded founders all over the world who actually want to listen and help each other. And having to report to the group every week lights a fire under my procrastination - knowing I want to share my progress keeps me pushing forward.”
Jordan Jacobs Martin
A Faster Path to $10K MRR
Two things will get you from your stage to $10K MRR in 2026: a clear path through the noise, and the judgment to pick the right calls along the way. SaaS Club Launch gives you both.
Proven frameworks for every stage: Validation, positioning, pricing, distribution, moat. The playbooks that have helped founders reach $10K MRR. No guessing what to focus on next.
AI for the whole job, not just the build: Building with AI is the easy part. The harder lift is using it for customer research, sharper positioning, and distribution that actually compounds. These are the workflows members are using to move faster without hiring.
Weekly coaching & direct access to Omer: Group calls every week where you can bring specific challenges. Plus async access via email and DM when you need quick help between calls.
A community of founders on the same path: You’re not alone anymore. Share wins, work through the hard stuff, and build alongside people who actually get what you’re working through.
“I spent 2 years procrastinating and overthinking ‘what ifs’ that never happen. Within 2 months of joining Launch, I had an MVP and hit $3.5K MRR. The hot seats are game-changing. You come in focused on one problem and you’ll leave with solutions that weren’t even on your radar. And whatever challenge comes up (code, sales, marketing) I’ve got a community of founders ready to help me solve it. Easily one of the best investments I’ve made in the last three years.”
Mundo Marquez
Donyus CRM
Your Roadmap from Zero to $10K MRR
Whether you're pre-launch, fighting for your first customers, or stuck at $3K MRR, you'll get a clear path forward, not a pile of content to figure out on your own.
01
Nail Your Foundation
Get clear on who you’re serving and what they’ll actually pay for. Then figure out what makes your version defensible when ten other AI-built tools target the same problem. Use AI to accelerate the research.
02
Build Momentum
Launch with confidence. Set pricing that reflects real value. Build a distribution channel that compounds, not random tactics that look busy. The AI shift raised the noise floor; the right channel matters more than ever.
03
Scale to $10K MRR
Double down on what’s actually working. Improve retention. Build the judgment to know which AI-era tactic to pursue and which to skip. Turn early traction into a business that doesn’t depend on you getting every call right.
You'll move through these phases at your own pace, with coaching and community support every step of the way.
“I was unsure about the time commitment and ROI. What I found was invaluable. As a technical founder, I’ve learned to balance the technical and revenue generation sides of my business more evenly. I didn’t just learn about tactics; I also received the courage and support needed to put those tactics into action, thanks to peer collaboration. I sincerely recommend this program to founders serious about advancing their early-stage SaaS business with a proven plan that uncovers a path to increased revenue.”
Philippe Höij
DFRNT
“SaaS Club Launch has given us an in-depth education and strong foundation for our company. Omer has shared practical advice on many issues, from big-picture concerns like how to position our product in relation to competitors, to line edit tweaks in sales emails. As a small bootstrapping team, it’s easy for our time to get diluted by all of the possible business tasks we could be working on. Omer has also helped us figure out what we should *not* be doing at this early stage, and has given us a concrete plan to pursue.”
Kim Lozano
Why SaaS Club Launch is Different
Building a SaaS in 2026 is hard. Doing it alone, with AI as your only advisor, is harder. Most founders don't need more information. They need clarity, feedback, and people who'll keep them honest.
That's what this program is designed to deliver:
Weekly calls that keep you moving: Every week, you show up, share what you’re working on, and get feedback. The accountability alone is worth the investment.
Tailored guidance at your stage: Whether you’re pre-launch or at $4K MRR, you get help with the specific challenges you’re facing right now - not generic advice for some hypothetical founder.
Help when you’re stuck: Post in the community and get input from other founders. Or DM Omer when you need a gut-check. You don’t have to wait until the weekly call to get unstuck.
AI workflows that actually work: This isn’t about chasing shiny tools. You’ll learn practical AI workflows for research, building, and marketing - the same ones members are using to ship faster.
A community that actually shows up: Members help each other, share what’s working, and celebrate wins together. You’ll build real relationships with founders who get it.
The founders who get results aren't the smartest or the most experienced. They're the ones who show up, take action, and ask for help. This program is designed to make that easy.
“Every few months there’s a blockbuster idea that comes up in our calls that takes my business up a full step. The program has paid for itself many times over. Omer brings a powerful combination of deep tactical knowledge and steady strategic thinking. And the group is large enough for diversity but small enough that everyone gets a chance to contribute. I’ve found genuine friends who help me work through the sticky issues, celebrate wins, and keep moving forward.”
Michael Pinkowski
SOPbox
“Omer’s involvement with our company has been a step beyond what I’d expect from a business coach. It’s a rare opportunity for an early SaaS business to get to bring someone like Omer onto their team, and I really feel like he has been part of our team. He puts a tremendous amount of time into each company he’s working with and his help is thorough and substantive. If you’re an early SaaS founder who’s been fortunate enough to find out about Omer’s Launch program, I’d highly encourage you to seize the opportunity.”
Richard Lozano
What You Get as a Launch Member
Weekly Group Coaching Calls
Every Thursday at 12pm ET. Bring the call you’re stuck on. Walk out with the next move, not more questions. All calls recorded if you can’t make it live.
Direct Access to Omer
Email me when you’re stuck. DM me when you need a gut check. Most replies inside 24 hours. No waiting until the next call.
Private Community
A members-only space. Founders at your exact stage, working through the same hard things in real time. Quality is vetted because I read every application personally.
Frameworks, Tools & Templates
The Lean SaaS Canvas. Positioning frameworks. Pricing playbooks. ICP discovery scripts. The exact AI workflows members use. All saved as templates you keep forever.
AI Training That Actually Works
Cursor and Claude Code workflows for building. Claude Skills and AI prompts for customer research, positioning, and copywriting. Workflows for distribution that compounds. Not the toy demos that go viral. The ones that actually move a SaaS forward.
Lifetime Access to All Training
Everything stays yours after the 12 months end. Frameworks, templates, AI workflows, recorded calls. So when something breaks at $30K MRR, you’ve still got the playbook.
“I questioned my ability to commit to weekly live calls and the required time. However, after joining, I discovered a collaborative space where I could share my company’s challenges and receive honest feedback from peers. I love the ‘Lean SaaS Canvas’ methodology used in the program, which has indirectly involved my team. The collaborative calls also connected me with other SaaS founders. I’d like to send tons of kudos to Omer for his empathy and knowledge sharing; it’s been a pleasure!”
Guillaume Faure
LiveMeUp
Who's Behind This?
Omer Khan
I'm Omer Khan, founder of SaaS Club and host of The SaaS Podcast, a top 0.5% global podcast for SaaS founders with 483+ episodes since 2014.
I've spent the last decade interviewing founders who've built, scaled, and sold SaaS companies. I've worked directly with hundreds of early-stage founders through my community and coaching programs. And before SaaS Club, I spent years at Microsoft learning how companies scale from the inside.
I built Launch because I kept seeing the same pattern: smart founders with good products, stuck at a few thousand dollars in MRR. Not because they lacked ability. Because they were trying to figure everything out alone.
This program is what I wish existed when I was starting out: clear frameworks, direct access to a mentor, and a community of founders who actually give a damn about helping each other.
“I joined Launch with doubts after a previous program wasted my time and money. What I found was clarity on growing my SaaS and critical tools that helped me think differently about my business. Launch’s best parts are direct access to Omer for personalized feedback and the community of fellow founders. It showed me I’m not alone in this journey. Thanks to Omer, I’m looking forward to reaching our $10k MRR milestone.”
Charles Dairo
Kindlybook
Stop Figuring It Out Alone
The hardest part of early-stage SaaS isn't the tactics. It's the isolation. No co-founder to talk through decisions with. Friends and family who don't get it. Twitter/X threads that make everyone else look like they've got it figured out.
Inside Launch, you'll find founders at your stage who understand exactly what you're going through. They'll celebrate your wins, help you troubleshoot your problems, and hold you accountable to actually doing the work.
Some members have told me the community alone was worth the investment. That's not an accident. It's by design. I vet every application because the quality of this group depends on who's in it. When you join, you'll be surrounded by founders who are serious, generous with their experience, and actually invested in helping each other. That's the room I want you in.
“We believed our deep industry knowledge and clear strategy meant we didn’t need an external mentor or program. But joining Launch proved us wrong and transformed our perspective. It expanded our outreach, growing our customer base from a handful to hundreds. Launch helped us move past our skepticism, providing tools we continue to use. It’s like a video game tutorial: it gets you ready to play right away, avoiding common mistakes.”
George Perry
Trackstack
Ready to apply?
Launch is a paid program. Apply and I'll send a confirmation email right after with the full details, including cost.
“Joining Launch was a significant decision, given my concerns about potentially wasting time and money. The outcome exceeded my expectations: I launched my product and secured a $10k customer within months. The coaching sessions were invaluable, offering a space to exchange ideas, face challenges, and receive help. I highly recommend this program to anyone with a SaaS business idea, as it delivers the essential framework and steps needed for successful launch and growth. And Omer is amazing!”
Kenton Baker
LeadTime
“As many founders do, we believed our industry and use case was ‘special’ and assumed Launch wouldn’t apply to us. But we were wrong. Launch helped us grow from a few customers to hundreds in just a few months. We really appreciated the emphasis on ‘doing’ and adopting a mindset of action, review, and learning. Omer taught us that launching a less-than-perfect product and improving it later is better than waiting for the ‘right time’ - which doesn’t exist! Just want to say thank you! We believe it was worth every penny and would recommend it to any SaaS founder.”
Cameron Jenkinson
Trackstack
“I found a group of people who share similar challenges and speak the same language. The weekly calls are the highlight - the support from the group and Omer feels like being at home when it comes to building a SaaS. Beyond the calls, the content sharing, AMAs with other members, and in-person mastermind meetings make this incredibly valuable. I’d recommend it for the structure and the down-to-earth approach everyone brings.”
Thorsten Laabs
PromptDrive
Is This The Right Fit?
This is for you if:
- You have a SaaS product (or you’re ready to build one)
- You’re pre-revenue or doing $0-5K MRR and want to reach $10K
- You’re willing to show up, take action, and ask for help
- You want a clear plan, not just more content to consume
- You see coaching as an investment in getting there faster
- You’ve built something and believe in it, but you’re wondering how the AI shift changes the playbook
This is not for you if:
- You haven’t identified an idea, market, or problem (you need at least one)
- You want to lurk and take without contributing
- You’re not in a position to invest in coaching right now
- You’re already past $10K MRR (check out SaaS Club Mastermind instead)
Frequently Asked Questions
Who is the program for?
Launch is for early-stage SaaS founders who have launched or are ready to launch and are working toward $10K MRR. If you’re past that milestone, check out SaaS Club Mastermind instead.
I’m pre-launch. Is this right for me?
If you have a target market, a specific problem you want to solve, or an idea you’re validating - yes. If you’re still looking for an idea, you’re too early. Launch is for founders ready to build, not explore.
I’ve already launched. Am I too late to join?
Not at all. Most founders are either pre-revenue or doing somewhere between $0-5K MRR when they join. So if you’re in that range, it’s the right time to join.
What if I have a full-time job?
Many members do and are bootstrapping on the side. The program is designed to be flexible and fit around your schedule.
Can I vibe-code my SaaS myself instead of hiring developers?
Yes. Members have built complete MVPs using Cursor, Claude Code, and similar tools without writing traditional code. The program walks you through the workflows that actually work for SaaS, not just the toy demos that go viral.
If AI can replicate my product, what’s my moat?
The moat is rarely the code anymore. It’s the customer relationships you build, the positioning you’ve sharpened, and the distribution you’ve earned. Launch is where you figure out which moat is realistic for your specific business and stop chasing the ones that aren’t.
How does AI change distribution for early-stage SaaS?
Cheaper content production didn’t change the fundamentals. You still need a clear ICP and a channel where your buyers gather. What changed is the noise floor. Everyone has more content now, so the bar moved up. Inside Launch we focus on the distribution moves that compound, not the ones that look busy.
Who runs the program?
Me - Omer Khan. I’m on every weekly call, I answer every DM, and I’m personally invested in your progress. This isn’t a program where you buy access and never hear from the founder.
Will I get 1:1 calls with Omer?
Launch is group coaching, not 1:1 coaching. You get direct access via email and DMs, plus weekly group calls where you can bring your specific challenges.
What time are the weekly live group calls?
Our Collaborative Coaching Calls are on Thursdays at 12pm US Eastern Time (ET), which works for most members globally. All calls are recorded if you can’t make it live.
What happens after 12 months?
You keep lifetime access to all training. If you want to continue with live coaching and community, you can renew at a discounted rate.
Is there a guarantee?
Yes. If you show up consistently, do the work, and don’t see meaningful progress, I’ll extend your coaching access at no extra cost. I only win when you do.
Ready to Stop Guessing?
If you're tired of building alone, tired of wondering if you're focused on the right things, and ready to make real progress, apply now.
Apply to Join