Build and scale your SaaS Powered by AI, Guided by Humans
Content, coaching, and community to build and grow your SaaS with confidence.
Building a SaaS is tough. You don’t have to do it alone
Join a community of founders, get expert guidance, and access the tools you need to launch and grow with confidence.
Latest Podcast Episodes
Get access to hundreds of in-depth interviews with proven SaaS founders & entrepreneurs
Bootstrapped SaaS: From Agency to $5M ARR in 2 Years
Adam Fard is the founder of UX Pilot, an AI platform that helps product design teams create and ship great user experiences faster.
Product-Market Fit: 2 Years of Almost Nothing, Then Everything Changed
Tito Goldstein is the Co-Founder and CEO of TeamBridge, a composable workforce operating system for hourly workers that serves over 500,000 employees across 200+ enterprise customers.
How to Find Your First Customers by Living in Their Basement
Nate Baker is the co-founder and CEO of Qualia, a software platform for title companies that helps coordinate the complex process of buying a home. Today, Qualia generates over $100 million in ARR with a team of 600 and has raised more than $200 million.
In 2015, Nate was 21 years old and decided to build software for the real estate industry. He had no experience in that space. He didn't talk to any customers. He just did some research and decided that was the thing he was going to do.
Then he started building. Still without talking to anyone.
Nate admits this was a mistake. He and his co-founders got key things wrong about how the business would work. They wasted months building things they eventually threw away. It wasn't until they found their first customer that they started making real progress.
Their first customer was Barry Feingold, a state senator in Massachusetts who also ran a real estate law firm. Barry believed in the vision, taught them the industry, made introductions, and helped them understand what actually mattered.
The relationship was unconventional: Nate and the first 25 employees rotated through living in Barry's basement. New hires would get a call Sunday night: “Your onboarding is in Andover. You're going to live in Barry's basement for two weeks. He's going to teach you title. You have to tutor his kids in math.”
But then Barry's existing software vendor found out he was working with Qualia and shut off his access overnight. Nate and his team didn't even have the core features built yet. They had to figure it out fast. It became the most productive month in company history.
Barry didn't just become a customer—he introduced Qualia to his competitors. Those network-based relationships became the foundation for the first 10 customers. Nate learned that your first customers must come from your network, not cold outreach.
Enterprise Sales: How Blings Landed McDonald's as Their First Customer
Yosef Peterseil is the co-founder and COO of Blings, a personalized video platform for enterprise brands.
Don't just take our word for it
Here's what other people like you think of SaaS Club
“SaaS Club Plus is fantastic. I was looking for a way to connect with other SaaS founders, and not only does it provide that, but there are also huge benefits from all the additional resources you get.”
Stuart Crane - Founder, Voice Metrics
“I've learned so much in sharing successes and asking for advice to tackle difficult challenges! If you're a SaaS founder looking to take your business to the next stage, I highly recommend SaaS Club.”
Scotty Thomas - Co-Founder, Epicuest
Meet Your Host
Hi, I'm Omer Khan, the founder of SaaS Club and host of The SaaS Podcast.
SaaS Club helps founders like you build and scale profitable SaaS businesses with confidence.
Whether you’re validating an idea, launching your first product, or growing toward 7-figures and beyond, you’ll find the content, coaching, and community to guide your journey.
Join us and connect with a community of ambitious SaaS founders.