How to Build a SaaS Startup in the Uber & Airbnb Ecosystem (& Beyond)

Raj Bhaskar is the co-founder and CEO of Hurdlr, a mobile app for independent workers, freelancers and solopreneurs to manage their business finances. It seamlessly tracks all of your income streams, expenses and tax deductions in real-time, on the go.

Previously, Raj was the founder and CEO of VisualHOMES, a software company focused on property management and real estate solutions which he built and sold after 10 years.

Hurdlr was founded in 2012 and is based in Washington DC.

This episode is about a guy who came up with an idea for a startup after noticing that many freelancers were struggling with a specific problem.

And then he realized that Airbnb hosts and Uber drivers were also dealing with the same problem.

So he set out to build a product that would solve that problem.

The product wasn't an overnight success, but the feedback from the market was positive enough to keep going. Today, his product has over 100,000 users and is continuing to grow.

Most of the growth has been driven by content marketing. But he didn't just create content, he put just as much effort into distributing that content.

So in this interview, we explore how he made content marketing work for his business. And we look at how he's built a business within the Uber and Airbnb ecosystems and beyond.