SaaS Club Traction
Find a Repeatable Way to Get Customers in 90 Days
When customers come in every month, you can quit the day job, build the next feature, or take a weekend off without wondering if it’ll all dry up.
For founders building SaaS, AI-native products or AI-delivered services, from pre-revenue to around $20K MRR.
“I was at $13k ARR and about to quit when I joined SaaS Club. Six months later I was at $180k ARR as a solo founder with no devs. Omer’s feedback and the community are what kept me going.”
Joel Hereth
License Logic
Where Are Your Next 10 Customers Coming From?
Ask a founder how they got their first customers and you’ll hear a story. A friend of a friend. A LinkedIn post that took off. One cold email that landed at the right time.
Ask where the next 10 are coming from and you get a shrug.
That’s true at $0 MRR and it’s true at $15K MRR. It just feels different.
If you don’t have customers yet, it feels like the product isn’t ready. So you keep building. But you can build almost anything in a weekend now. The hard part is getting it in front of people who’ll pay, again and again.
If you’ve got customers, it feels like you must be doing something right. Maybe you are. But if your last 10 came from 10 different places, you’ve got demand. You don’t have a channel yet.
Either way, you need a way to get customers you can repeat. Do it again next month and you know roughly what you’ll get.
Find What’s Stopping Customers From Buying
When you can’t get customers, the problem is in one of three places. You work through them in order.
- 01Reach
Get in front of the right people
When it breaks
Not enough of the right people see your offer.
We examine who you’re targeting and how you’re reaching them.
- 02Message
Give them a reason to care
When it breaks
They see it and don’t care.
We work on your message, customer problem and offer.
- 03Close
Turn interest into payment
When it breaks
They care, but they don’t buy.
We work through objections, pricing and the path to purchase.
You bring your experiment and evidence.
I help you identify what to change next.
You find out which one by testing. Each test runs for two weeks: one way of reaching people, one message, one offer. It has to be big enough to tell you something, like 100 cold emails or 100 ad clicks. Then you count what happened, find where it broke, change that one thing and run it again.
Before each test, you write down what you expect to happen. Afterwards you compare, so you know if it worked, if it’s working too slowly, or if it didn’t work.
On day one you set your finish line: a number of paying customers from one offer by day 90, at an effort you can keep up. Every test aims at that number.
And if the right people see it, the message is clear, the offer is fair and still nobody buys? That usually means the problem is the product or the market. That’s worth knowing too, and we work on it together.
“I spent 2 years procrastinating and overthinking ‘what ifs’ that never happen. Within 2 months of joining SaaS Club Traction, I had an MVP and hit $3.5K MRR. The hot seats are game-changing. You come in focused on one problem and you’ll leave with solutions that weren’t even on your radar. And whatever challenge comes up (code, sales, marketing) I’ve got a community of founders ready to help me solve it. Easily one of the best investments I’ve made in the last three years.”
Mundo Marquez
Donyus CRM
You’ll Fix the Wrong Thing and Call It a Dead Channel
You’ve already got more information than you can use: podcasts, playbooks, and an AI that answers any question in seconds.
The hard part is figuring out what your own results mean. Say you send 100 cold emails and get 2 replies. Both say “not right now.”
On your own, you’d probably rewrite the email. Or decide cold email doesn’t work in your market and go build a feature instead.
But if half that list would never pay for this, it’s a reach problem, and no rewrite fixes it. If the list is right, look at the email. Did it open with their problem or with your product? That’s a message problem. And if the 2 who replied were exactly the right people, it could be a close problem. 2 replies is enough to go and ask them why.
It’s the same if your product is self-serve. Say 200 people sign up and 3 pay. Were they the wrong people? Did they ever reach the part of the product that shows them the value? Or did they get there and stop at the price?
Each answer needs a different fix. Pick the wrong one 3 times and you’ve “proved” a channel doesn’t work when it never got a fair test.
AI helps with every one of those fixes. Traction gives you AI prompts for research, messaging, designing tests and reading results. But AI answers the question you ask, from the summary you give it. It doesn’t remember last month’s test, and it doesn’t care whether you hit your number.
The method tells you where to look. I tell you what I see.
Your First Two Weeks
- 1
Write your Startup Brief
An AI prompt walks you through it: what you sell, who it’s for, and how you get customers today.
- 2
Get your Game Plan
I read your brief and send you a plan within a week: where you’re losing customers and the tests I’d start with.
- 3
Plan your 90 days
You set your finish line and pick up to 3 tests to try, in order. Then you design the first one in detail.
- 4
Start your first test
You post your test plan as a thread in Traction Lab. Every update goes in that thread: your halfway numbers, your results, and the one thing you’re changing. I read them, and so do the other members running tests of their own.
Then it’s two-week tests until you hit your number. Bring your results to Thursday’s call or post them in your thread, and you’ll get your next move.
“I was spinning in a losing cycle - losing money, losing time. The program helped me get my focus straight and gave me momentum I could never have generated on my own. I learned to stop selling features and start selling how the software makes the customer’s life easier. That shift changed everything. As a solo founder, I had no one to bounce ideas off, no one to share victories with, no one to unpack losses. Now I have like-minded founders all over the world who actually want to listen and help each other. And having to report to the group every week lights a fire under my procrastination - knowing I want to share my progress keeps me pushing forward.”
Jordan Jacobs Martin
You Don’t Have to Figure It Out Alone
Sometimes the problem is simple. A message isn’t landing, a prospect stopped replying, or you can’t decide what to test next.
Other times you’ve done the work and you’re wondering if any of it is adding up. That’s a hard place to be on your own.
Bring both. The simple stuff gets sorted on Thursday’s call or in the community. For the harder question, you need someone who’s watched hundreds of founders hit the same wall and can tell you if it’s a wall or the end.
“We believed our deep industry knowledge and clear strategy meant we didn’t need an external mentor or program. But joining SaaS Club Traction proved us wrong and transformed our perspective. It expanded our outreach, growing our customer base from a handful to hundreds. It helped us move past our skepticism, providing tools we continue to use. It’s like a video game tutorial: it gets you ready to play right away, avoiding common mistakes.”
George Perry
Trackstack
Who’s Behind This?
Omer Khan
I’m Omer Khan. I’ve hosted The SaaS Podcast since 2014, and in 497 episodes founders have walked me through how they grew.
I won’t tell you how I did it at my company. That’s one story. I’ve heard hundreds, and I can compare your situation with theirs. Doing that on your own is hard.
Before SaaS Club, I spent 14 years at Microsoft, including as director of product management. Today I run my own business almost entirely with AI, so when you’re deciding how to build, price or sell an AI product, I’m making the same calls in my own business.
There are no hired coaches. I lead every call and answer every DM myself.
What You Get as a Traction Member
Weekly coaching calls
Thursdays at 12pm ET, recorded if you can’t make it.
Direct access to Omer
Email or DM when you’re stuck. Most replies inside 24 hours.
Your Game Plan
Written for your business, from your Startup Brief.
The Traction Roadmap
7 steps, from planning your 90 days to making what works routine.
AI prompts and the Library
Prompts and guides for research, messaging, sales and building with AI.
Traction Lab and community
One thread per test, read by Omer and by founders at your stage.
“As many founders do, we believed our industry and use case was ‘special’ and assumed SaaS Club Traction wouldn’t apply to us. But we were wrong. It helped us grow from a few customers to hundreds in just a few months. We really appreciated the emphasis on ‘doing’ and adopting a mindset of action, review, and learning. Omer taught us that launching a less-than-perfect product and improving it later is better than waiting for the ‘right time’ - which doesn’t exist! Just want to say thank you! We believe it was worth every penny and would recommend it to any SaaS founder.”
Cameron Jenkinson
Trackstack
“SaaS Club Traction has given us an in-depth education and strong foundation for our company. Omer has shared practical advice on many issues, from big-picture concerns like how to position our product in relation to competitors, to line edit tweaks in sales emails. As a small bootstrapping team, it’s easy for our time to get diluted by all of the possible business tasks we could be working on. Omer has also helped us figure out what we should *not* be doing at this early stage, and has given us a concrete plan to pursue.”
Kim Lozano
“Every few months there’s a blockbuster idea that comes up in our calls that takes my business up a full step. The program has paid for itself many times over. Omer brings a powerful combination of deep tactical knowledge and steady strategic thinking. And the group is large enough for diversity but small enough that everyone gets a chance to contribute. I’ve found genuine friends who help me work through the sticky issues, celebrate wins, and keep moving forward.”
Michael Pinkowski
SOPbox
“I found a group of people who share similar challenges and speak the same language. The weekly calls are the highlight - the support from the group and Omer feels like being at home when it comes to building a SaaS. Beyond the calls, the content sharing, AMAs with other members, and in-person mastermind meetings make this incredibly valuable. I’d recommend it for the structure and the down-to-earth approach everyone brings.”
Thorsten Laabs
PromptDrive
“Joining SaaS Club Traction was a significant decision, given my concerns about potentially wasting time and money. The outcome exceeded my expectations: I launched my product and secured a $10k customer within months. The coaching sessions were invaluable, offering a space to exchange ideas, face challenges, and receive help. I highly recommend this program to anyone with a SaaS business, as it delivers the essential framework and steps needed to grow. And Omer is amazing!”
Kenton Baker
LeadTime
“I was bootstrapping and the price felt slightly high, so I hesitated. But the value and the proposition seemed so good that I decided to join. What I got was a clear framework and directional guidance for the 0 to 1 journey, plus a support group I could always turn to with my most burning questions.”
Sachit Sharma
Deepsolv
What It Costs and What Happens Next
Traction is $2,000, or 3 monthly payments of $750.
That’s 12 months of coaching and community, plus everything above. The training stays yours after that.
The only thing on a schedule is Thursday’s call, and it’s recorded. Plan on a few hours a week for your tests: reaching people, posting updates and reading what happened. Some members do it on the side. Some are full time.
Apply below. I read every application myself and reply by email within a couple of days. If it’s a fit, I’ll send you the full offer, and when you’re ready I’ll send you a link to join. No sales call.
Is This the Right Fit?
This is for you if:
- You’re building software people pay for every month: a SaaS, an AI-native product, or a service where AI does the delivery
- You need a repeatable way to get customers, whether it’s your first or your next one after growth stalled
- You want a method and honest feedback, not more content
- You’re willing to run the tests and ask for help
This is not for you if:
- You haven’t picked an idea, market or problem yet
- You grow by hiring more people. If your margin depends on headcount, this isn’t the room
- You want to lurk without contributing
- You already have a repeatable way to get customers and want 1:1 help growing faster (that’s SaaS Club Accelerate)
Frequently Asked Questions
I’m pre-launch. Is this right for me?
If you have a target market, a specific problem or an idea you’re validating, yes. If you’re still looking for an idea, you’re too early.
I’ve already launched. Am I too late?
No. Founders join anywhere from pre-revenue up to around $20K MRR. If one channel worked and then stalled, finding the next one is exactly what we do here.
My product is self-serve. Does this work for me?
Yes. Your tests just measure different things. Instead of replies and calls, you track signups, how many reach the one action that shows the value, and how many pay. Same loop: find where it breaks, change one thing, run it again. You don’t need to add sales calls.
Do I have to wait for a cohort?
No. You join any time and start your 90 days when your Game Plan arrives.
I run an agency. Is this for me?
Depends who does the work. If AI does the delivery, your customer is buying an outcome that runs on software, and everything here works the same way for you. If growing means hiring more people, that’s a different business, and I’d rather tell you now.
What if I have a full-time job?
Lots of members do. The tests are small and run over two weeks, so they fit around a job.
Will I get 1:1 calls with Omer?
No. Traction is group coaching. You get the weekly calls plus direct access by email and DM.
What time are the calls?
Traction Coaching Calls are Thursdays at 12pm US Eastern, and every call is recorded.
Why 90 days if the program lasts 12 months?
90 days is the target for finding your repeatable way to get customers. The rest of the year is for turning it into steady growth.
What happens after 12 months?
You keep the training. If you want to keep the calls and community, you can renew at a discounted rate.
The Guarantee
On day one we agree on your finish line, as a number. Do the work, and if you don’t get there, I keep coaching you at no extra cost until you do.
I only win when you do.