SaaS Club Traction
Stop Wondering Where Your Next 10 Customers Will Come From
Find the one repeatable channel that brings you 10 new paying customers, paid pilots or signed deals in 90 days.
I was at $13k ARR and about to quit when I joined SaaS Club. Six months later I was at $180k ARR as a solo founder with no devs. Omer’s feedback and the community are what kept me going.
Joel HerethLicense LogicYour network wasn’t a traction channel
Your first customers probably came from your network. That’s fine. That’s how most founders start. But it doesn’t prove you can get customers. It proves you had a network.
Then the network runs dry. So you try a bit of everything. Outbound for three days, content for a week, ads for an afternoon. Nothing runs long enough to tell you anything, and you decide “marketing doesn’t work.”
The answer is not another random launch on Product Hunt and a hopeful LinkedIn post.
3 things stand between you and your next 10 customers
Traction takes you through them in order.
Blurry Buyer → Best-Fit Buyer
You’re selling to anyone who might need it, so nobody feels like your page, email or demo was written for them. We pick one kind of buyer who already feels the pain and write a message in their words.
Scattered Effort → Steady Prospects
You keep changing channels before the results mean anything, so you never know if the channel failed or the test never had a chance. You pick one channel where your buyer already is and work it in 2‑week tests until the results repeat.
Fizzling Interest → Paid Conversion
People like the demo or trial, then drift. We make the paid next step obvious (a paid pilot, a paid signup, a signed deal with a start date) and you ask for the sale.
I spent 2 years procrastinating and overthinking ‘what ifs’ that never happen. Within 2 months of joining, I had an MVP and hit $3.5K MRR. Easily one of the best investments I’ve made in the last three years.
Mundo MarquezDonyus CRMWhy not just figure it out yourself?
You could. You’ve got ChatGPT, endless threads on cold outreach, and almost 500 episodes of my podcast. The information isn’t what’s missing.
Reading the results is. Say you send 100 messages and get 3 replies. Was it the buyer, the message or the channel? Change all three at once and you learn nothing. Quit after one try and you’ve killed a channel that never got a fair test.
In Traction you change one thing per test. Every step comes with an AI prompt, so the drafting is fast. Then every 2 weeks we go through your results together and decide what to change next.
Your first 90 days
- 1
Week 1: your Diagnosis
I look at where you are and send back the 3 things holding you back and the first tests I’d run, in order.
- 2
By day 14: your first test is live
We pick your best-fit buyer, write the message and choose one channel. I review the test before it goes out.
- 3
Every 2 weeks: review and tune
We look at your results together and figure out what to change in the next test.
- 4
Day 90: the target
10 new paying customers, paid pilots or signed deals from one channel.
What you get
For your first 90 days:
- The Traction Roadmap: short action steps, each with an AI prompt
- A review of your first test before it goes live
- Group coaching every Thursday
- Email and DM access to me
Bonuses to help you move faster
Bonus 1
Your 90-Day Traction Diagnosis
A written plan for your first 90 days: the 3 things holding you back right now, what each one means for you, and the first tests I’d run, in order.
Bonus 2
The First 100 Prospects Kit
Templates and prompts to find 100 best-fit buyers outside your network and draft your first messages. So your first test has real people in it from day one, not another spreadsheet called “leads” with 11 names in it.
Bonus 3
The Paid Conversion Review
Send me your demo, trial, signup flow or pilot offer. I’ll find where interested people stall and tell you exactly what to change, so the next step is obvious and paid.
And it doesn’t stop at 90 days
You keep the Thursday calls, the Traction Community and direct access to me for a full 12 months. The first 90 days are for finding a channel that works. The other 9 months are for turning it into steady growth.
I was spinning in a losing cycle - losing money, losing time. The program helped me get my focus straight and gave me momentum I could never have generated on my own. I learned to stop selling features and start selling how the software makes the customer’s life easier.
Jordan JacobsMartinWho’s behind this?
Omer Khan
Founder, SaaS Club
I’m Omer Khan. I’ve hosted The SaaS Podcast since 2014, and in almost 500 episodes founders have walked me through how they grew. I’ve also coached more than 150 founders through SaaS Club.
You won’t get one founder’s playbook. You get someone who’s heard hundreds of them and can spot which one fits your situation. Then we run the next test.
There are no hired coaches. I lead every call and answer every DM myself.
We believed our deep industry knowledge and clear strategy meant we didn’t need an external mentor or program. But joining SaaS Club proved us wrong and transformed our perspective. It expanded our outreach, growing our customer base from a handful to hundreds.
George PerryTrackstackWhat members say
As many founders do, we believed our industry and use case was ‘special’ and assumed the program wouldn’t apply to us. But we were wrong. It helped us grow from a few customers to hundreds in just a few months. We really appreciated the emphasis on ‘doing’ and adopting a mindset of action, review, and learning. Omer taught us that launching a less‑than‑perfect product and improving it later is better than waiting for the ‘right time’ - which doesn’t exist! Just want to say thank you! We believe it was worth every penny and would recommend it to any SaaS founder.
Cameron JenkinsonTrackstackEvery few months there’s a blockbuster idea that comes up in our calls that takes my business up a full step. The program has paid for itself many times over. Omer brings a powerful combination of deep tactical knowledge and steady strategic thinking. And the group is large enough for diversity but small enough that everyone gets a chance to contribute. I’ve found genuine friends who help me work through the sticky issues, celebrate wins, and keep moving forward.
Michael PinkowskiSOPboxI found a group of people who share similar challenges and speak the same language. The weekly calls are the highlight - the support from the group and Omer feels like being at home when it comes to building a SaaS. Beyond the calls, the content sharing, AMAs with other members, and in‑person mastermind meetings make this incredibly valuable. I’d recommend it for the structure and the down‑to‑earth approach everyone brings.
Thorsten LaabsPromptDriveJoining was a significant decision, given my concerns about potentially wasting time and money. The outcome exceeded my expectations: I launched my product and secured a $10k customer within months. The coaching sessions were invaluable, offering a space to exchange ideas, face challenges, and receive help. I highly recommend this program to anyone with a SaaS business, as it delivers the essential framework and steps needed to grow. And Omer is amazing!
Kenton BakerLeadTimeIs this the right fit?
This is for you if:
- You’re building a B2B SaaS or AI product, often part‑time
- You have a few customers but no repeatable way to get more
- Your network is mostly used up and you don’t have a big audience
- You’ll launch tests, post your results and keep going when a test flops
This is not for you if:
- You’re still changing the product every week, hoping marketing gets easier after one more feature
- You want someone else to do the uncomfortable bits for you
- You need every test to work before you’ll run the next one
- You haven’t picked an idea, market or problem yet
- You already have a repeatable way to get customers
Your investment
$2,500
paid in full, or 3 monthly instalments of $1,000.
If your customers pay $100 a month, 10 new ones is $12,000 in new ARR, almost 5 times what Traction costs. And once the channel works, you keep running it and adding customers every month.
I was bootstrapping and the price felt slightly high, so I hesitated. But the value and the proposition seemed so good that I decided to join. What I got was a clear framework and directional guidance for the 0 to 1 journey, plus a support group I could always turn to with my most burning questions.
Sachit SharmaDeepsolvTwo promises
14‑day buyback
If it’s not the right fit, email me before day 14 and I’ll buy it back in full. No questions asked.
The Traction Reset
If you do the work and still miss the target, I don’t leave you there. We sit down 1:1 and go through your buyer, message, channel, results and paid step to find what’s holding it back. Doing the work means your first test goes live within 14 days, you post your results, and you launch your next test within 7 days of reviewing them.
How joining works
- 1
Answer 4 quick questions about your business.
- 2
I review your application myself and reply by the next business day.
- 3
If it’s a fit, I send you the link to join.
No sales call.
Questions founders ask
What counts as a customer?
A paying customer, a paid pilot, or a signed deal with a price and a start date. A great chat or a “let’s circle back” doesn’t count.
Do I need a big audience?
No. Traction is built for founders with a small network and no big audience. You reach people through one channel, not a following.
My product is self‑serve. Does this work for me?
Yes. Your tests just measure different things. Instead of replies and calls, you track signups, how many reach the one action that shows the value, and how many pay. You don’t need to add sales calls.
What if I have a full‑time job?
Lots of members do. Every test is planned around the hours you actually have each week. You don’t need to go full-time to do this. You do need to be honest about your calendar and consistent with the work.
Will I get 1:1 calls with Omer?
No regular 1:1 calls. Traction is group coaching, with weekly calls and direct access by email and DM. The only private 1:1 is the Traction Reset, if you do the work and miss the 90-day target.
What happens after 12 months?
You keep the training. If you want to keep the calls and community, you can renew at a discounted rate.