How a SaaS Startup is Disrupting the Eye Care Industry – with Aaron Dallek [132]
How a SaaS Startup is Disrupting the Eye Care Industry
Aaron Dallek is a serial entrepreneur who started his first business at the age of 14. He's currently the co-founder and CEO of Opternative, an online service that gives you a convenient way to get a prescription for glasses or contacts. With Opternative you complete an eye exam on your computer or tablet and get a prescription signed by a doctor without ever having to go to a doctor's office. The company was founded in 2012 and to date has raised $9.5 million in funding.
Co-Founders Aaron Dallek & Dr. Steven Lee with the Opternative Team
In This Episode, You Will Learn:
How the co-founders came up with the idea for their startup.
How they recruited early users to help validate their prototype.
The challenges of providing reliable and accurate eye exams in your home.
The innovative solution the team developed using everyday technology.
Why the eye industry is partnering with Opernative and trying to shut it down.
The most important lesson Aaron has learned as a serial entrepreneur.