The SaaS Podcast

saas startup - Aaron Dallek

How a SaaS Startup is Disrupting the Eye Care Industry – with Aaron Dallek [132]

How a SaaS Startup is Disrupting the Eye Care Industry

Aaron Dallek is a serial entrepreneur who started his first business at the age of 14. He's currently the co-founder and CEO of Opternative, an online service that gives you a convenient way to get a prescription for glasses or contacts. With Opternative you complete an eye exam on your computer or tablet and get a prescription signed by a doctor without ever having to go to a doctor's office. The company was founded in 2012 and to date has raised $9.5 million in funding.

Co-Founders Aaron Dallek & Dr Steven Lee with the Opternative Team
Co-Founders Aaron Dallek & Dr. Steven Lee with the Opternative Team

In This Episode, You Will Learn:

  • How the co-founders came up with the idea for their startup.
  • How they recruited early users to help validate their prototype.
  • The challenges of providing reliable and accurate eye exams in your home.
  • The innovative solution the team developed using everyday technology.
  • Why the eye industry is partnering with Opernative and trying to shut it down.
  • The most important lesson Aaron has learned as a serial entrepreneur.

Book Recommendation

The Show Notes

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