How to Develop Your SaaS Pricing Model the Right Way
Patrick Campbell is the co-founder and CEO of Price Intelligently, a Boston based startup that helps SaaS businesses to come up with the right pricing strategy.
The company gathers data from multiple industry sources and uses its proprietary algorithms to help SaaS businesses figure out how much customers are willing to pay for each feature and how to optimize their overall pricing plans.
Price Intelligently employs about 30 people and their customers include companies such as Wistia, Big Commerce, Optimizely, Zapier and more.
The company was founded in 2012 and has been bootstrapped from day one.
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Book Recommendation
- “Influence: The Psychology of Persuasion” by Robert B. Cialdini