The SaaS Podcast
The 4-Step SaaS Sales Process to Hit Your Company Goals This Year – with Jim Brown 
The 4-Step SaaS Sales Process to Hit Your Company Goals This Year
Jim Brown is a sales coach, founder of Sales Tuners and the host of the Sales Tuners podcast. He's spent the last 10 years helping lead two companies from $1M to more than $10M in annual revenue. And has a founder he took another company from $1M in funding to zero.
Today, he coaches tech companies and salespeople through his Skeptical Selling Method. And on his weekly podcast, he talks with great sales leaders and high performing individual salespeople about the behaviors, attitudes, and techniques that have lead to their success.
This interview is a story about a sales guy who spent 10 years helping to lead two companies to over $10M in annual revenue. Then as founder, he took another company from $1M in funding to zero. Yup, you read that right.
He shares with me some important but tough lessons he learned from that experience. And we talk about how losing other people's money was one of the hardest challenges that he has faced in his career.
There are a lot of stories about how a founder went from zero to a multi-million business. And those stories are great because we can learn from those entrepreneurs and their successes.
But it's equally important to learn from business failures. And I'm fortunate enough to have a guest today, who's willing to sharing it all.
My guest also shares his sales expertise and takes me through a simple but powerful 4 step process to help you achieve the sales goals for your SaaS business this year.
We do a deep-dive into that process so you might want to be ready to take some notes.
- “A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas” by Warren Berger