When Your SaaS Content Marketing Isn't Working
Josh Haynam is the co-founder of Interact, a SaaS platform that makes it easier for businesses to create online quizzes. You can create a quiz to engage with your online audience or generate new sales leads.
I originally interviewed Josh a couple of years ago, where we discussed how he and his co-founders bootstrapped their company from zero to $15,000 in monthly recurring revenue in under 10 months. And they did that with zero outbound sales. It was all through content marketing. You can listen to the original interview on episodes 57 & 58.
Since then, the co-founders have grown the business to over $40,000 in monthly recurring revenue. That's almost half a million dollars a year. So it seemed like a great time to invite him back and find out what they've been doing to keep growing.
And the interesting thing is that the content marketing that worked so well for them when I interviewed Josh last time, dried up. And they had to find another way to generate traffic because content marketing just wasn't working for them anymore.
I hope you enjoy this interview.
- “The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change” by Stephen R. Covey