Using a SaaS Reseller Program to Scale Faster
Luke Swanek is the co-founder of GrowSumo, a marketplace that connects B2B SaaS companies with resellers. The GrowSumo platform provides its customers with the tools they need to build and scale reseller programs. And it enables the resellers to earn revenue from selling those products.
GrowSumo is a YC backed startup. But the founders had to apply three times before they were finally accepted into YC. So that alone is a great lesson in being persistent.
One of the biggest challenges for building a marketplace is that you've got a chicken and egg' situation. You don't have buyers and you don't have sellers when you start. And it can be hard to get the flywheel spinning and build a marketplace that actually works.
So we talk about how they built that marketplace and how they landed customers like Evernote. And we explore some of the tough lessons the founders have learned along the way such as what happens when your product is not ready for a big customer or how you can lose customers when you try to build a scalable product too soon.
I hope you enjoy this interview.
Book Recommendation
- “Long Walk to Freedom: The Autobiography of Nelson Mandela” by Nelson Mandela
- “Scar Tissue” by Anthony Kiedis and Larry Sloman
The Show Notes
Recommended Podcast Episodes
- Autoklose: Launch a SaaS in a Crowded B2B Market - with Shawn Finder [216]
- How Demio's Founders Overcame Their $100K SaaS Lesson - with David Abrams [153]
- A Guide to SaaS Customer Success: Reduce Churn & Grow Revenue - with Nick Mehta [267]
- Trackier: How 3 Guys in India Bootstrapped a $2M SaaS Startup - with Udit Verma [255]
- Overcoming Rejection to Build a High-Growth SaaS Business - with Suneera Madhani [276]
- Doing 300 SaaS Customer Interviews Before Writing a Line of Code - with Alex Yakubovich…
- From Struggling Bootstrapper to $10M+ SaaS CEO - with Ryan Fyfe [294]
- How Raj Sheth Went from Growing to Buying SaaS Companies - with Raj Sheth [301]
- Getting Your SaaS Product Messaging Right - with Robin van Lieshout [242]
- Userflow: Bootstrapping a No Code SaaS to 7 Figures - with Esben Friis-Jensen [291]