Timothy Campos, Woven
Facebook's CIO Learned Paid Ads Don't Win First SaaS Customers
Timothy Campos is the co-founder and CEO of Woven, an intelligent calendar to manage your schedule and get the most out of your meetings. Tim started his career as a software engineer. In almost two decades, he climbed the ranks from engineer to CIO (Chief Information Officer). In 2010, Tim was hired as the CIO of Facebook. He'd only be on the job for 2 weeks when he was summoned to Mark Zuckerberg's office. Tim was excited that his CEO was so motivated to get into the details of IT, that just two weeks in, he was taking time to meet with Tim. But when Tim arrived, there was no sign of Zuck. Instead, he was met by a group of executive assistants who wanted to complain about the company's internal calendar app. They told him he had to get it fixed in the next week or he was done. From that moment, Tim set to work designing creative tools that would help Facebook employees easily find optimal times and places to meet. Tim's experience managing productivity for the entire Facebook workforce helped him realize that traditional calendars are broken. And in 2016, he left Facebook to co-found Woven, an intelligent calendar that helps busy professionals maximize their most valuable asset - their time. In this interview we talk about Tim's experience at Facebook, why he feels the world needs another calendar app, how he tested different marketing channels to acquire users and why we should trust Woven with our data.
