
Dennis van der Heijden, Convert.com
10 Years of Failure Before Bootstrap to Profitability Worked
Dennis van der Heijden is the co-founder, and CEO of Convert.com, an A/B testing and website conversion optimization tool. Dennis has grown Convert.com into a profitable multi-million dollar SaaS business. His fully remote team is spread across 9 timezones. And he's built a company culture that he's proud of. But things weren't always like that. When he started out, he faced failure after failure. And he'll be the first one to admit that he did just about everything wrong. He was living in the Netherlands and read TechCrunch every day. His dream was to get VC funding. He wanted the Silicon Valley startup experience. He wasn't thinking about customers. As Dennis told me I wanted to get VC funding and customers were just a way to get there. And when he did raise funding, he celebrated as if he'd achieved his end-goal. But that money soon ran out. And that's when he started to realize that VC funding wasn't the answer. But things got even worse before they got better. He struggled with the business and his personal life for a few years. In fact, it took almost 10 years for things to come together for him. What I loved most about talking to Dennis is how open and vulnerable he was willing to be during the interview. He lays it all out there and shares all his failures and mistakes. And the lessons he shares are powerful and inspiring. It's a great story and he's a great guy. I hope you enjoy it.






















