Jacob Eiting, RevenueCat
From 5 Signups to $2M SaaS ARR - How It Found Early Traction
Jacob Eiting is the founder and CEO of RevenueCat, a SaaS platform that helps mobile apps to power in-app subscriptions. Jacob was working as a CTO for a mobile app company. It was a real pain for him and his team to enable in-app purchases and subscriptions. He thought it would be a great idea if someone could make it easier. But he did nothing with the idea for 2 years. Eventually, he left his job to build a solution himself. He started with a simple SDK and posted about it on Reddit. And he was torn apart by people who thought that he was trying to become an unnecessary middleman. But there were a few people who understood the pains and were interested in his solution. He focused on them. He improved his product and did a beta launch. He only had 5 people signup and created an account. It seemed like his idea was going nowhere. He wasn't generating any revenue and relying on his wife's job. He had a few months of runway left. But he didn't want to spend a lot of time improving the product if he didn't have customers guiding him. So he started writing content. He spent 6-12 hours a week writing and publishing a blog post. And he did this for a couple of months. He kept doubting himself. He didn't think he had what it took to turn this idea into a real business. Slowly, he started to see some SEO traffic trickle in. He finally got customers and was making $400 MRR. That gave him the encouragement to get more serious. By the end of that year, he'd grown his business to $7K MRR. He started thinking that maybe he could grow it to a 6-figure a year business. But the last couple of years have been huge. Jacob has grown his business to over $160K MRR ($2M ARR). In this interview, you'll learn how he's gone from struggling to find customers to building a multi-million dollar SaaS that's still growing fast every month.
