Shruti Ghatge, Zomentum
How Zomentum Found a Niche SaaS Market With Zero Code
Shruti Ghatge is the co-founder and CEO of Zomentum, an all-in-one sales product built for IT managed service providers (MSPs). Shruti used to work as an investment analyst at a private equity firm. She noticed that a lot of companies were building great products, but struggled with marketing and sales. She and her co-founder Rahil identified this being an even bigger issue and opportunity with IT managed service providers. But neither of them had any experience with that market. So they spent six months doing customer development and resisted writing even a single line of code. And then they spent another 4 months building the product. When the product was ready, they sent out 2,500 cold emails to prospects. And they got a zero response rate - not even one person replied to their email. Both founders were discouraged and started second-guessing themselves. Maybe the problem didn't exist and they had spent the last year building a solution no one wanted. Their product lacked a lot of features and was unstable. And Shruti often felt embarrassed showing people the product and would worry that things were going to break during demos. But, they just kept going and trying different approaches. Eventually, they found a marketing channel that was working and started attracting some customers. Today, their business does multiple 6-figures in annual recurring revenue (ARR) and they've just raised $4M in funding.
