Brian Parks, Bigfoot Capital
5 Capital Raising Mistakes That Kill SaaS Fundraising
Brian Parks is the founder and managing partner of Bigfoot Capital, a company that provides non-dilutive growth capital to B2B SaaS companies. Since 2017, Bigfoot has funded about 35 companies, typically investing $500K to $2.5M into businesses with $1.5M to $10M in ARR. Brian has a unique perspective on SaaS fundraising. He was an investment banker, then raised equity as a startup founder at Brandfolder, and now he raises money for Bigfoot Capital while also deploying it into early-stage SaaS companies. He recently raised $30M for Bigfoot in a process that took about 15 months. In this conversation, Brian walks through the 5 most common capital raising mistakes he sees SaaS founders make - from conducting a "casual raise" to going after the wrong audience to over-optimizing term sheets. He also shares an 8-step fundraising process that covers everything from discovery and outreach to diligence and closing. Whether you are raising your first round or thinking about non-dilutive alternatives to venture capital, this episode gives you a practical framework for running a tighter, faster, more effective SaaS fundraising process.
