Tony Summerville, Fleetio
From $50/mo to 8 Figures With SaaS Content Marketing
Tony Summerville is the founder and CEO of Fleetio, a SaaS product that helps businesses automate fleet operations tasks and keep their vehicles and equipment running smoothly. In 2011, Tony was working as a product manager. He'd tried several times to start a business in his spare time but just wasn't able to get any traction. Eventually, he came to the realization that if he was going to have a serious shot at building a business, he had to quit his job and go all-in. He and his wife agreed that he'd give it a try for one year and if things didn't work out, he'd go back to a full-time job. After seeing how his father's business was struggling to manage its fleet of vehicles, Tony set out to build a modern fleet management software for small and medium businesses. He launched his minimum viable product (MVP) in about 7 months and a few months later had his first 10 customers (thanks to the time and effort he'd put into doing customer development interviews). But he was only charging about $50 a month for his product, so there was still a lot of work to do. Today, powered by SaaS content marketing that drives 70% of revenue inbound, he's grown his company into an 8-figure business, built a team of nearly 200 people, and raised $25M in VC funding. In this interview, we talk about how Tony validated his idea, built his MVP, tested pricing, built a SaaS content marketing engine that drives 70% of revenue inbound, and a lot more. So I hope you enjoy it.
