Fleetio: How a Solo Founder Built an 8-Figure SaaS Business
Tony Summerville is the founder and CEO of Fleetio, a SaaS product that helps businesses automate fleet operations tasks and keep their vehicles and equipment running smoothly.
In 2011, Tony was working as a product manager. He'd tried several times to start a business in his spare time but just wasn't able to get any traction.
Eventually, he came to the realization that if he was going to have a serious shot at building a business, he had to quit his job and go all-in.
He and his wife agreed that he'd give it a try for one year and if things didn't work out, he'd go back to a full-time job.
After seeing how his father's business was struggling to manage its fleet of vehicles, Tony set out to build a modern fleet management software for small and medium businesses.
He launched his minimum viable product (MVP) in about 7 months and a few months later had his first 10 customers (thanks to the time and effort he'd put into doing customer development interviews).
But he was only charging about $50 a month for his product, so there was still a lot of work to do.
Today, he's grown his company into an 8-figure SaaS business, built a team of nearly 200 people, and raised $25M in VC funding.
In this interview, we talk about how Tony validated his idea, built his MVP, tested pricing, built a content marketing engine, and more.
So I hope you enjoy it.
- “Shoe Dog: A Memoir by the Creator of Nike” by Phil Knight