Sell More Faster: A Playbook for SaaS Startups
Amos Schwartzfarb is a serial entrepreneur, managing director of Techstars in Austin, Texas and the author of Sell More Faster: The Ultimate Sales Playbook for Startups.
Sell More Faster is a guide for founders seeking product-market fit, building their sales team, developing a growth strategy, and chasing accelerated, sustained selling success.
In this interview, Amos and I discuss some of the key ideas in his book, including:
- Building a foundation with the W3 (who, what and why) framework
- Creating your ideal customer profile and finding your first customers
- Defining, creating and testing your sales process
- How to figure out your ideal pricing when you're starting out
By the end of the interview, you'll have some practical tips you can use to sell more faster.
I hope you enjoy it.