The SaaS Podcast

Sell More Faster: A Playbook for SaaS Startups – with Amos Schwartzfarb [233]

Sell More Faster: A Playbook for SaaS Startups

Amos Schwartzfarb is a serial entrepreneur, managing director of Techstars in Austin, Texas and the author of Sell More Faster: The Ultimate Sales Playbook for Startups.

Sell More Faster is a guide for founders seeking product-market fit, building their sales team, developing a growth strategy, and chasing accelerated, sustained selling success.

In this interview, Amos and I discuss some of the key ideas in his book, including:

  • Building a foundation with the W3 (who, what and why) framework
  • Creating your ideal customer profile and finding your first customers
  • Defining, creating and testing your sales process
  • How to figure out your ideal pricing when you're starting out

By the end of the interview, you'll have some practical tips you can use to sell more faster.

I hope you enjoy it.

The Show Notes