Sell More Faster: A Playbook for SaaS Startups – with Amos Schwartzfarb [233]
Sell More Faster: A Playbook for SaaS Startups
Amos Schwartzfarb is a serial entrepreneur, managing director of Techstars in Austin, Texas and the author of Sell More Faster: The Ultimate Sales Playbook for Startups.
Sell More Faster is a guide for founders seeking product-market fit, building their sales team, developing a growth strategy, and chasing accelerated, sustained selling success.
In this interview, Amos and I discuss some of the key ideas in his book, including:
Building a foundation with the W3 (who, what and why) framework
Creating your ideal customer profile and finding your first customers
Defining, creating and testing your sales process
How to figure out your ideal pricing when you're starting out
By the end of the interview, you'll have some practical tips you can use to sell more faster.
