Sell More Faster: A Playbook for SaaS Startups
Amos Schwartzfarb is a serial entrepreneur, managing director of Techstars in Austin, Texas and the author of Sell More Faster: The Ultimate Sales Playbook for Startups.
Sell More Faster is a guide for founders seeking product-market fit, building their sales team, developing a growth strategy, and chasing accelerated, sustained selling success.
In this interview, Amos and I discuss some of the key ideas in his book, including:
- Building a foundation with the W3 (who, what and why) framework
- Creating your ideal customer profile and finding your first customers
- Defining, creating and testing your sales process
- How to figure out your ideal pricing when you're starting out
By the end of the interview, you'll have some practical tips you can use to sell more faster.
I hope you enjoy it.
The Show Notes
Recommended Podcast Episodes
- Userflow: Bootstrapping a No Code SaaS to 7 Figures - with Esben Friis-Jensen [291]
- Unstack: How to Spot a Gap in a Crowded SaaS Market - with Grant Deken [272]
- SaaS Customer Discovery: A Founder's Story on Learning the Hard Way - with Tukan Das [156]
- Flow - How to Turnaround a Struggling SaaS Company - with Daniel Scrivner [275]
- PatSnap: Surviving Tough Times as a First Time SaaS Founder - with Jeffrey Tiong [266]
- How a SaaS Startup Used Engineering As Marketing to Drive Growth - with Randy Rayess [155]
- SaaS Product-Led Growth and the New Customer Journey - with Blake Bartlett [263]
- How to Create SaaS Buyer Personas and Produce Better Content - with Adrienne Barnes [286]
- A Data-Driven Approach to SaaS Sales Management - with Pete Kazanjy [278]
- What to Do When No One Will Pay for Your SaaS Product - with Ryan Born [228]