6 PPC Mistakes SaaS Companies Make (and How to Avoid Them)
Todd Chambers is the director and founder of Upraw Media, an Amsterdam based agency that helps SaaS companies to grow and scale using paid media.
In this episode, you'll learn the top 6 mistakes that SaaS companies make with pay-per-click (PPC) campaigns and how to avoid them.
Whether you're running Google Adwords, Facebook advertising or LinkedIn ads, you'll hear some useful advice from a PPC expert. You'll learn about:
- The importance of understanding SaaS unit economics
- Why you need to track both online and offline conversions
- How to take a full-funnel approach to your PPC campaigns
- The one key metric that SaaS companies often don't focus enough on
- Why you're probably under-investing in your conversion rate optimization
- The importance of aligning sales and marketing for PPC success
I hope you enjoy it.
Book Recommendation
- “Dare to Lead: Brave Work. Tough Conversations. Whole Hearts” by Brené Brown
The Show Notes
Recommended Podcast Episodes
Oribi: How a B2B SaaS Startup is Competing Against Free - with Iris Shoor [293] Flow - How to Turnaround a Struggling SaaS Company - with Daniel Scrivner [275] How to Grow Your SaaS Startup with Facebook Ads - with Aaron Zakowski [214] What to Do When No One Will Pay for Your SaaS Product - with Ryan Born [228] How to Bootstrap a SaaS Company to $350K MRR - with Laura Roeder [142] Scaling a SaaS: Lessons from LinkSquares' $40M ARR Growth - with Vishal Sunak [349] Overcoming the Challenges of a Female-Founded SaaS Startup - with Rachel Liaw [253] From Software Engineer, to Facebook CIO to SaaS Founder - with Tim Campos [221] How a Bootstrapped SaaS Hit $250K ARR in its First Year - with Guillaume Moubeche [227] SaaS Growth Metrics 101: CAC, LTV, Retention and Churn - with Paul Orlando [313]