6 PPC Mistakes SaaS Companies Make (and How to Avoid Them)
Todd Chambers is the director and founder of Upraw Media, an Amsterdam based agency that helps SaaS companies to grow and scale using paid media.
In this episode, you'll learn the top 6 mistakes that SaaS companies make with pay-per-click (PPC) campaigns and how to avoid them.
Whether you're running Google Adwords, Facebook advertising or LinkedIn ads, you'll hear some useful advice from a PPC expert. You'll learn about:
- The importance of understanding SaaS unit economics
- Why you need to track both online and offline conversions
- How to take a full-funnel approach to your PPC campaigns
- The one key metric that SaaS companies often don't focus enough on
- Why you're probably under-investing in your conversion rate optimization
- The importance of aligning sales and marketing for PPC success
I hope you enjoy it.
Book Recommendation
- “Dare to Lead: Brave Work. Tough Conversations. Whole Hearts” by Brené Brown
The Show Notes
Recommended Podcast Episodes
SaaS Idea Validation: How to Ask Customers Good Questions - with Rob Fitzpatrick [206] Qwilr: SaaS Freemium Pitfalls and How to Avoid Them - with Mark Tanner [261] Trackier: How 3 Guys in India Bootstrapped a $2M SaaS Startup - with Udit Verma [255] How a SaaS Startup Used Engineering As Marketing to Drive Growth - with Randy Rayess [155] Bootstrapping a SaaS in a Market with Well-Funded Competitors - with Michael Cooney [282] Bootstrap and Sell a Profitable Micro-SaaS Company - with Tyler Tringas [207] From Struggling Bootstrapper to $10M+ SaaS CEO - with Ryan Fyfe [294] SaaS Customer Discovery: A Founder's Story on Learning the Hard Way - with Tukan Das [156] How a Bootstrapped SaaS Hit $250K ARR in its First Year - with Guillaume Moubeche [227] 5 Steps to Nailing Your SaaS Product Positioning - with April Dunford [252]