How to Use LinkedIn Social Selling to Grow Your SaaS Business
Brynne Tillman is the CEO of Social Sales Link and the author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.
Brynne has been teaching entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling for over a decade. As a former sales trainer, Brynne adopted all of the traditional sales techniques and adapted them to LinkedIn.
She guides professionals on how to become thought leaders and subject matter experts, find and engage the right targeted market and leverage clients and networking partners for warm introductions into qualified buyers.
In this episode you'll learn:
- The difference between cold connecting and social proximity
- How to establish a professional LinkedIn profile that stands out
- How to network and engage with existing LinkedIn connections
- How to leverage social proximity to connect with prospects
- How to leverage content and establish thought leadership
By the end of this episode, you'll know exactly how to use LinkedIn social selling to build authority, credibility, and trust. And you'll learn how to connect with qualified buyers.
I hope you enjoy it.
The Show Notes
- Social Sales Link
- The LinkedIn Sales Playbook: A Tactical Guide to Social Selling
- Brynne on LinkedIn
- Brynne on Twitter
- Omer on Twitter
Recommended Podcast Episodes
- Grain: SaaS Lessons on Finding Your Ideal Customer Profile - with Mike Adams [348]
- Autoklose: Launch a SaaS in a Crowded B2B Market - with Shawn Finder [216]
- From Bootstrapping Struggles to a $60M Exit and Beyond - with Bob Moore [396]
- SaaS Product-Led Growth and the New Customer Journey - with Blake Bartlett [263]
- CinchShare: How a Stay at Home Mom Built a $5M ARR SaaS Company - with Jennifer…
- How a SaaS Startup Used Engineering As Marketing to Drive Growth - with Randy Rayess [155]
- Overcoming Rejection to Build a High-Growth SaaS Business - with Suneera Madhani [276]
- Thinkific: From $29 Online Course to $60M ARR SaaS Company - with Greg Smith [380]
- Profitwell: Bootstrapping from Zero to a $200 Million Exit - with Patrick Campbell [327]
- 5 Steps to Nailing Your SaaS Product Positioning - with April Dunford [252]