SaaS Pricing Strategy: Top 5 Mistakes to Avoid
Kyle Poyar is the of VP Market Strategy at OpenView, an expansion stage venture capital firm that helps build software companies into market leaders.
Your SaaS pricing strategy can make or break your business.
But getting your pricing right is really hard. And many companies struggle to understand what they're worth to their customers and how to clearly communicate that.
In this episode, we talk about 5 common pricing mistakes that SaaS companies make. And we provide recommendations to help you avoid making the same mistakes.
I hope you enjoy it.
Book Recommendation
- “Thinking, Fast and Slow“ by Daniel Kahneman