The SaaS Podcast
How the Co-Founders of Optimizely Went from Idea to First Customer in 1 Day – with Pete Koomen [056]

Listen to the Episode Below
Pete Koomen is the co-founder and CTO of Optimizely – a leading website optimization and A/B testing platform. The company was founded in 2010 and to date has raised over $88 million in funding. Optimizely has over 8000 customers, including major brands such as Salesforce, Disney and Starbucks. Prior to launching Optimizely, Pete worked at Google for 3 years.
Success Quote
- “Make something people want” — Paul Graham
Book Recommendation
- “The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers” by Ben Horowitz
Links, Resources & People Mentioned
- Optimizely
- Carrot Sticks
- Dan Siroker – @dsiroker