How the Co-Founders of Optimizely Went from Idea to First Customer in 1 Day
Pete Koomen is the co-founder and CTO of Optimizely – a leading website optimization and A/B testing platform. The company was founded in 2010 and to date has raised over $88 million in funding. Optimizely has over 8000 customers, including major brands such as Salesforce, Disney, and Starbucks. Prior to launching Optimizely, Pete worked at Google for 3 years.
Getting to $10K MRR
Weekly coaching, proven frameworks, and a community of early-stage founders.
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Scaling to $1M ARR
Strategic guidance, direct mentorship, and a peer group of 6-figure founders.
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Success Quote
- “Make something people want” — Paul Graham
Book Recommendation
- “The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers” by Ben Horowitz
Links, Resources & People Mentioned
- Optimizely
- Carrot Sticks
- Dan Siroker – @dsiroker