![SaaS Growth Metrics 101: CAC, LTV, Retention and Churn – with Paul Orlando [313]](/_next/image/?url=%2Fwp-content%2Fuploads%2F2022%2F03%2FPaul-Orlando-Growth-Units-768x402.png&w=3840&q=75)
Paul Orlando, Startups Unplugged
SaaS Growth Metrics 101: CAC, LTV, Retention and Churn – with Paul Orlando [313]
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Paul Orlando is the founder of Startups Unplugged where he's building an internal incubator and accelerator programs around the world. He's a Professor of Entrepreneurship at the University of Southern California (USC), and he's the author of Growth Units: Learn to Calculate Customer Acquisition Cost, Lifetime Value, and Why Businesses Behave the Way They Do.
This episode is a crash course to help you understand and calculate your customer acquisition cost, lifetime value, retention, and churn (including negative churn and why that's a great goal for your SaaS business).
We cover the common mistakes that founders make when working with these metrics and share some best practices to help you be more successful.
By the end of this episode, you should have more confidence in understanding those metrics and how to use them to help you drive business growth.
I hope you enjoy it.