Challenges of Scaling a SaaS Business to $20 Million
Rick Perreault is the co-founder and CEO of Unbounce, a SaaS product that makes it easier to build custom landing pages, improve conversion rates and drive more leads & sales.
The company was founded in 2009 and went from zero to over $7 million dollars in annual revenue within 5 years. Rick was an early guest on this podcast (on episode 25 back in 2014) where he shared what happened in those 5 years.
Since then, Unbounce has continued to grow and is now a $20 million dollar business. So I invited Rick back to talk about the challenges of scaling a SaaS business.
In this episode we talk about:
- The growth challenges the company has faced in the last 4 years and how they've overcome them to get to over $20 million annual run rate.
- How the marketing channels that helped them grow in the first few years have become less effective and we discuss new marketing channels they're using.
- The lessons Rick has learned as the company grows about communication, transparency, hiring and firing.
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Book Recommendation
- “Lost and Founder: A Painfully Honest Field Guide to the Startup World” by Rand Fishkin