How to Find SaaS Product/Market Fit Without a Product
Luke Kervin is the founder and co-CEO of PatientPop, an all-in-one marketing automation platform for healthcare providers. The company was founded in 2014 and has raised around $24 million to date. Prior to launching PatientPop, my guest co-founded two companies that both had successful exits and were acquired.
In This Episode, You Will Learn:
- How Luke had an ‘aha' moment and came up with the idea for PatientPop while he was waiting in a doctor's office.
- How customer development interviews helped him quickly realized no one was interested in or willing to pay for his idea.
- Why the co-founders continued doing customer development interviews and how they discovered a new winning idea.
- How they've gone from zero to 142 employees and raised over $24 million in funding.
Book Recommendation
- “The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers” by Ben Horowitz
The Show Notes
- PatientPop
- AthenaHealth
- Toba Capital
- Travis Schneider on LinkedIn
- Luke Kervin on LinkedIn
- PatientPop on Twitter
- Omer on Twitter
Recommended Podcast Episodes
- How Demio's Founders Overcame Their $100K SaaS Lesson - with David Abrams [153]
- How to Build a SaaS Brand Without Doing 'Branding' - with Paul Campillo [270]
- Bootstrapping a SaaS in a Market with Well-Funded Competitors - with Michael Cooney [282]
- Building an 8-Figure SaaS by Focusing on One Market - with Dave MacLeod [298]
- How to Grow a SaaS Company to $100M ARR - with Clate Mask of Infusionsoft [146]
- 5 Steps to Nailing Your SaaS Product Positioning - with April Dunford [252]
- Lessons on Perseverance from a SaaS Startup That Almost Failed - with Panos Siozos [264]
- SaaS Customer Discovery: A Founder's Story on Learning the Hard Way - with Tukan Das [156]
- Lessons on Marketing a SaaS App with Zero Marketing Budget - with Erik Christiansen [162]
- Userflow: Bootstrapping a No Code SaaS to 7 Figures - with Esben Friis-Jensen [291]