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The SaaS Podcast

How to Find SaaS Product/Market Fit Without a Product – with Luke Kervin [126]

saas productmarket fit - Luke Kervin

How to Find SaaS Product/Market Fit Without a Product

Luke Kervin is the founder and co-CEO of PatientPop, an all-in-one marketing automation platform for healthcare providers. The company was founded in 2014 and has raised around $24 million to date. Prior to launching PatientPop, my guest co-founded two companies that both had successful exits and were acquired.

In This Episode, You Will Learn:

  • How Luke had an ‘aha' moment and came up with the idea for PatientPop while he was waiting in a doctor's office.
  • How customer development interviews helped him quickly realized no one was interested in or willing to pay for his idea.
  • Why the co-founders continued doing customer development interviews and how they discovered a new winning idea.
  • How they've gone from zero to 142 employees and raised over $24 million in funding.

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The Show Notes

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Omer Khan

Hi, I'm Omer, the founder of SaaS Club and host of The SaaS Podcast. I help early-stage founders and entrepreneurs to build, launch and grow successful SaaS businesses. Join me on this journey.