How to Find SaaS Product/Market Fit Without a Product – with Luke Kervin [126]

How to Find SaaS Product/Market Fit Without a Product

Luke Kervin is the founder and co-CEO of PatientPop, an all-in-one marketing automation platform for healthcare providers. The company was founded in 2014 and has raised around $24 million to date. Prior to launching PatientPop, my guest co-founded two companies that both had successful exits and were acquired.

In This Episode, You Will Learn:

• How Luke had an ‘aha' moment and came up with the idea for PatientPop while he was waiting in a doctor's office.
• How customer development interviews helped him quickly realized no one was interested in or willing to pay for his idea.
• Why the co-founders continued doing customer development interviews and how they discovered a new winning idea.
• How they've gone from zero to 142 employees and raised over $24 million in funding.

Book Recommendation

• “The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers” by Ben Horowitz

The Show Notes

• PatientPop
• AthenaHealth
• Toba Capital
• Travis Schneider on LinkedIn
• Luke Kervin on LinkedIn
• PatientPop on Twitter
• Omer on Twitter

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