A Guide to Product Led Growth for SaaS Founders
Wes Bush is the founder of Product Led Institute and author of the book Product Led Growth: How to Build a Product That Sells Itself'.
Product-Led Growth (PLG) is a term coined by the VC firm Openview Venture Partners and is a growth-model that relies on the product as the main vehicle to acquire, activate, and retain customers.
In this interview, you'll learn about the 3 tidal waves or trends that are forcing more and more SaaS companies to focus on product-led growth as the main growth driver.
You'll learn the differences between a sales-led' approach and a product-led' approach and we'll help you understand which one is right for your SaaS company.
We talk about the pros and cons of using free trials versus a freemium model, and you'll learn how to pick the right one for your go-to-market strategy.
And we'll teach you the MOAT framework, which will help you figure out the right marketing strategy, understand if you're in a red or blue ocean business, determine if a top-down or bottom acquisition strategy is right for you and how you can help showcase value to new users and customers as fast as possible.
You'll also learn about the Bowling Alley framework and how it can help you improve your onboarding process.
We cover a lot of content in this episode and I think you'll get some value and insights from this episode no matter what stage your SaaS business is currently at.
I hope you enjoy it.