How a Non Technical Founder Built a SaaS Company with 12,000 Users

Lindy Ledohowski is the co-founder and CEO of EssayJack, a SaaS product that makes it easier for students to write essays and get better grades. It helps to reduce writing anxiety, procrastination and plagiarism.

Lindy is a former teacher and research professor. Before launching EssayJack she'd never run a company before, let alone a software business. And when she started out, she had zero technical skills – she didn't even know how to register a website domain.

She founded the company with her husband Rueban, who's a law professor. So neither of the founders had a tech or software background.

Yet, they've gone on to build a software product that's now used by over 12,000 students and their business is generating around $500,000 in annual revenue. It's a great story.

In this episode you'll learn:

How Lindy overcame her lack of technical skills and experience to turn her idea into a product that she could get into the hands of students.
How the two co-founders used a surprisingly simple approach to growing their business and how it's helped them get to 12,000 active users.
How Lindy started selling the product before their website could even handle payments and how they've grown to $500,000 a year.

If you've felt like you're being held back or don't have all the skills you need to build and grow SaaS business, then this story might give you a little inspiration.

I hope you enjoy it.