The SaaS Podcast

How This Bootstrapped Startup Went from Zero to $55K a Month - Mogens Møller

How This Bootstrapped Startup Went from Zero to $55K a Month – with Mogens Møller [109]

How This Bootstrapped Startup Went from Zero to $55K a Month

Mogens Møller is the co-founder and CEO of Sleeknote. A SaaS product that helps eCommerce sites get more email opt-ins, without affecting bounce rate and sales.

The company was founded in 2013 and is based in Aarhus, Denmark. Sleeknote currently has around 700 customers and generates $55,000 in monthly recurring revenue. And the business has been bootstrapped from day one.

In this episode we talk about:

  • How the founders came up with the idea for the SaaS product while doing freelancing work for a client
  • How the first version of the minimum viable product was developed and shipped in under 7 days
  • A major mistake they made by trying to focus on too broad a market for almost a year
  • How they got traction and achieved success by niching down and focusing on a segment with the market
  • What they did to get traction and go from zero to $55,000 per month

Success Quote

  • “A user interface is like a joke. If you have to explain it, it’s not that good.” by Martin LeBlanc

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