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The SaaS Podcast

How to Build a $5 Million Software Business from a Spreadsheet File – with Jesse Mecham [020]

How to Build a $5 Million Software Business from a Spreadsheet File - with Jesse Mecham

Jesse is the founder of “You Need a Budget”, a software product that helps you with your personal budgeting. Jesse is a former Certified Public Accountant (CPA) turned software entrepreneur. He founded YNAB in 2004 and has successfully grown it into a multi-million dollar business with tens of thousands of users from all over the world.

Key Talking Points

  • How Jesse started this business by selling an Excel spreadsheet that he'd initially created for himself and his wife.
  • How the Excel spreadsheet wasn't selling until Jesse started charging MORE money for it.
  • Why content creation and education is the top priority for YNAB and why software plays ‘second fiddle'.
  • The key essential lessons that Jesse learned about copywriting and landing pages which helped to double his sales.
  • How Jesse's goal with his business was to simply generate $350 per month to cover his rent.
  • How Jesse grew YNAB from it's modest beginnings into a business that he could work on full-time.
  • Why Jesse scrapped software that he'd spent over $60,000 on and rebuilt it from scratch.
  • Why Jesse kept working in full-time job when his business was generating about double his salary.

Success Quote

  • “The single-minded ones, the monomaniacs, are the only true achievers. The rest, the ones like me, may have more fun; but they fritter themselves away…. Whenever anything is being accomplished, it is being done, I have learned, by a monomaniac with a mission.” – Peter Drucker

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Omer Khan

Hi, I'm Omer, the founder of SaaS Club and host of The SaaS Podcast. I help early stage founders and entrepreneurs to build, launch and grow successful SaaS businesses. Join me on this journey.