How This Bootstrapped Startup Went from Zero to $55K a Month
Mogens Møller is the co-founder and CEO of Sleeknote. A SaaS product that helps eCommerce sites get more email opt-ins, without affecting bounce rate and sales.
The company was founded in 2013 and is based in Aarhus, Denmark. Sleeknote currently has around 700 customers and generates $55,000 in monthly recurring revenue. And the business has been bootstrapped from day one.
In this episode we talk about:
- How the founders came up with the idea for the SaaS product while doing freelancing work for a client
- How the first version of the minimum viable product was developed and shipped in under 7 days
- A major mistake they made by trying to focus on too broad a market for almost a year
- How they got traction and achieved success by niching down and focusing on a segment with the market
- What they did to get traction and go from zero to $55,000 per month
Your Roadmap to $10K MRR (No Shortcuts. No BS. Just Proven Strategies.)
Join founders building real SaaS businesses with sustainable growth strategies that actually work.
What You Get:
✓ Weekly group coaching calls with direct feedback
✓ Proven frameworks from founders who've done it
✓ Private community of founders on the same journey
✓ Direct message access to Omer when you need help
This isn't a get-rich-quick scheme. It's real work with real support.
Success Quote
- “A user interface is like a joke. If you have to explain it, it’s not that good.” by Martin LeBlanc
Book Recommendation
- “The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change” by Stephen R. Covey
Links, Resources & People Mentioned
Contact Information
- Mogens Moller – @MogensMoeller | MM [at] sleeknote [dot] com
- Omer Khan – @omerkhan