How a Blog Post Led to Zappos's CEO Investing in This Startup
Walter Chen is the co-founder and CEO of IDoneThis, an email-based productivity tool that allows people to track their productivity with a daily email reminder. You reply to an evening email reminder with what you did that day. The next day, you get a digest with what everyone on the team got done. The company was founded in 2011 and its investors include folks such as the CEOs of Zappos, Shopify & Wistia. Walter is a software engineer and former big law firm lawyer.
In this episode we talk about:
- How a blog post Walter wrote got the attention of Tony Hsieh (CEO of Zappos)
- And how that led to them hanging out with the Zappos leadership & having Tony become an investor
- How Walter writes shareable posts even when he's not a subject matter expert
- A counter-intuitive approach to content marketing he learned from Buffer's founders
Success Quote
- “Doing the best that you can and by the people who care about you”
Book Recommendation
- “Far From the Tree: Parents, Children and the Search for Identity” by Andrew Solomon – Amazon.com | Audiobook
Links, Resources & People Mentioned
- iDoneThis – @idonethis
- Zappos
- Wistia
- “How To Prevent A ‘Bossless Culture' From Slipping Into Chaos” by Walter Chen
- Tony Hsieh – @tonyhsieh
- Chris Savage – @csavage