Veed.io – Lessons on Bootstrapping a SaaS to $2M ARR

Sabba Keynejad is the co-founder of Veed.io, a UK based SaaS startup that provides a simple online video editing platform.

I originally interviewed Sabba about 9 months ago on episode 241 where we talked about how he and his co-founder Tim had struggled to get their SaaS business off the ground.

They weren't able to raise funding so had to work contract jobs during the day and on their startup in the evenings and weekends. They made it to the final YC interviews, flew out to the US but were rejected because they weren't making any money. And a few months later they were on the brink of shutting down with just about one month's runway left.

In episode 241 we talked about how Sabba and Tim dealt with each failure and kept going. And at the time the founders had managed to start generating about $10K in MRR.

Recently I was in touch with Sabba and discovered in the last 9 months, they've grown their SaaS business from just over $100K to over $2 million in ARR. So obviously I wanted Sabba to come back on the show and talk about how they've been able to grow their bootstrapped business so fast in less than a year.

We talk about the importance of building a great product, how to decide on the right features to build, creating a frictionless experience, the specific growth tactics that helped them grow faster, and one critical ingredient that you must have to make everything else work.

I hope you enjoy it.