How to Build a 7-Figure Software Business from a WordPress Plugin

Stu McLaren is the founder of Wishlist Member, a powerful and easy-to-use plugin that can turn any WordPress site into a full-blown membership site. Wishlist Member powers over 54,000 online communities and membership sites worldwide. Stu is also the founder of Rhino Support, a helpdesk SaaS application.

Key Talking Points

How Stu came up with the idea for Wishlist Member and initially dismissed the idea because he wasn't technical or in the software business.
How the product selling well out of the gate and why Stu believes that they were able to achieve strong sales so quickly.
Why Stu and his team didn't validate the idea and started building it right away to scratch their own itch.
How Stu sold the initial product to a group of friends and why he decided not to give it away for free to his friends.
How the product generated $450,000 in sales in the first year and over $1,000,000 in the second year.
How a developer nearly cost Stu and his business partner (Tracy Childers) the entire software business.

Success Quote

“Faith is to believe what you do not see; the reward of this faith is to see what you believe.” — St Augustine
“Where you invest you love, you invest your life.” — Mumford & Sons