SaaStock: Global Events for SaaS Founders, Executives & Investors

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Alex Theuma is the founder of SaaStock, global conferences that bring together SaaS founders, executives, and investors.

Alex had been working in sales for many years, but he longed to start his own business and work for himself. But he didn't have any 'great' business ideas.

He was interested in what was happening in the SaaS space. So he started writing a blog about what he was learning. And he also launched a podcast.

As he started to build a following, he realized that there was an opportunity to connect people. So he organized meetups in London for people interested in SaaS.

He really enjoyed bringing people together, but he wasn't making any money.

Several people told Alex that he should do a SaaS conference in Europe to bring together more people. But he'd heard many horror stories about people who had done conferences and large events. So initially he was reluctant but then decided to jump in and do what people were asking for.

In 2016, his first event in Dublin attracted 700 attendees and launched his business. He had finally found a great idea for his own business. In the next 4 years, he ran SaaStock events around the world every year. And now thousands were attending.

But then the global pandemic hit and the event business he'd worked so hard to build came to a standstill. He had a simple choice – go out of business or find a way to pivot. He had to do some hard thinking and make tough decisions.

In this interview, you'll learn how Alex has re-invented his business, what he's doing to rebuild, and why he's optimistic about future in-person events.

Now I've tried to make this podcast a virus-free place. There are plenty of other places you hear about all that stuff. But it's hard to tell this story without talking about the pandemic. So I hope you'll forgive me.

Enjoy the show!

This episode is part of our Product-Market Fit series.

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