SaaS Recurring Revenue: Lessons from a Former MMA Fighter

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Dan Faggella is the founder and CEO of TechEmergence, an artificial intelligence market research firm. TechEmergence helps companies to gain insights on the application and implications of AI and machine learning technologies.

Prior to launching TechEmergence, Dan founded Science of Skill, an eCommerce business which he grew from zero to over $2 million in annual revenue in 4 years. He went on to sell that business for 7-figures.

Dan is a very interesting guy. He's actually a former martial artist and MMA fighter who has been training other fighters. And Science of Skill initially started as a blog where he could teach more people.

So what does this have to do with SaaS?

Firstly, there are some valuable lessons that Dan shares on how he built a recurring revenue business. Those lessons will be useful for anyone focused on SaaS recurring revenue.

Secondly, he talks about how he generated traffic for Science of Skill and a systematic approach he took to convert as many leads as possible into customers. So if you're struggling to find customers, you might get some useful tips.

And thirdly, I think it's crucial that he thinks outside of the box and learn from people in different industries and types of businesses. I think that's how we can find more creative solutions to problems in our own space.

So I hope you enjoy the interview.

This episode is part of our First Customers series.

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SaaS Recurring Revenue: Lessons from a Former MMA Fighter

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