The 1-Page SaaS Marketing Plan
Allan Dib is a serial entrepreneur, marketer, and author of the book The 1-Page Marketing Plan: Get New Customers, Make More Money and Stand Out from the Crowd.
To build a successful SaaS business, you need to stop doing random marketing' and instead follow a reliable plan for rapid business growth. But creating a SaaS marketing plan can often be a difficult and time-consuming task for early-stage SaaS founders.
Allan wrote the book with direct response marketing in mind. However, in this interview, I talk to him about how to take the best of his 1-page marketing plan concept and make it work for SaaS businesses.
So in this episode, you'll learn a simple step-by-step process for creating your own SaaS marketing plan – that's literally one page. Allan starts with the big idea and then walks us through each stage of creating a marketing plan.
And he makes the entire process simple and fast.
So if you've been struggling to create a great SaaS marketing plan for your business or want to go back and refresh your marketing, then this episode is for you.
I hope you enjoy it!
The Show Notes
- The 1-Page Marketing Plan
- How to Create a Sophisticated Marketing Plan in 9 Steps
- Chris Savage
- Allan on LinkedIn
- Omer on Twitter
SaaS Club Plus – Member Spotlight
In this episode, we feature SaaS Club Plus member Steve Shepherd, the founder of Scaflog.