How to Boost Your SaaS Growth with Content Marketing
Garrett Moon is the CEO and Co-Founder of CoSchedule, a content marketing, and social media publishing calendar for small businesses and marketing teams. CoSchedule helps over 7,000 customers organize their content marketing and social media publishing in more than 100 countries around the world. CoSchedule was founded in 2013 and to date has raised around $500K in funding.
This episode is the story of two guys who ran a web design and marketing consulting business. One day, they hatched a plan for a new SaaS product on the plane ride between North Dakota and Atlanta. By the time they landed, they were fully committed to the idea and had decided what they were going to do next.
Now, this wasn’t the first time these two had launched a product. They had already tried 4 times without much success. But this time felt different because their idea would solve a problem their consulting clients would often complain about. And perhaps this time, their 5th attempt to build a product might be successful.
They started by writing a blog post about the problem and how their new product would solve that problem. And they mocked up some screenshots in Photoshop of their product, which didn’t exist at this point. They found a few potential customers and got feedback from them each step of the way as they built their product.
And they started publishing detailed and actionable blog posts every week. In fact, they published 3 times every week. And over the last 3.5 years, they’ve published over 500 high-quality blog posts. And they’re content marketing efforts have paid off for them.
Today, they have over 100,000 blog subscribers, 7000 paying customers and a 7-figure SaaS business.
- “The Strategy and Tactics of Pricing: A guide to growing more profitably” by Thomas T. Nagle and Georg Müller
- “Linchpin: Are You Indispensable?” by Seth Godin
The Show Notes
- CoSchedule Blog
- Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne
- Garrett on Twitter
- Omer on Twitter