SaaS Content Marketing Strategy: Going from Zero to $45K MRR – with Christopher Gimmer [185]

SaaS Content Marketing Strategy: Going from Zero to $45K MRR

Christopher Gimmer is the co-founder and CEO of Snappa, a SaaS product that makes it easy to create online graphics in your browser.

Before launching Snappa, Christopher and his co-founder Marc built a student-only dating website. Although they got some early traction, the business quickly failed.

Later they built a website to help people find royalty free images online. They started blogging which helped them get traffic and slowly build an email list.

But it was a pain for them to create images for their blog posts. They sucked at using Photoshop and weren't designers. They wanted a simple tool for the job.

So one day, they emailed their list to find out if they had the same problem. It turns out that a lot of people did. And so they decided to build a tool to solve that problem.

And that's how Snappa was born.

In this episode you'll learn:

  • The full story of how they went from a failed startup to launching Snappa.
  • Some critical lessons they learned about customer development right.
  • A simple but powerful SEO strategy they used to get consistent traffic.
  • How they went from zero to over $45,000 in monthly recurring revenue (MRR).

I hope you enjoy it.

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The Show Notes

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