SaaS Content Marketing Strategy: Going from Zero to $45K MRR – with Christopher Gimmer [185]

SaaS Content Marketing Strategy: Going from Zero to $45K MRR

Christopher Gimmer is the co-founder and CEO of Snappa, a SaaS product that makes it easy to create online graphics in your browser.

Before launching Snappa, Christopher and his co-founder Marc built a student-only dating website. Although they got some early traction, the business quickly failed.

Later they built a website to help people find royalty free images online. They started blogging which helped them get traffic and slowly build an email list.

But it was a pain for them to create images for their blog posts. They sucked at using Photoshop and weren't designers. They wanted a simple tool for the job.

So one day, they emailed their list to find out if they had the same problem. It turns out that a lot of people did. And so they decided to build a tool to solve that problem.

And that's how Snappa was born.

In this episode you'll learn:

• The full story of how they went from a failed startup to launching Snappa.
• Some critical lessons they learned about customer development right.
• A simple but powerful SEO strategy they used to get consistent traffic.
• How they went from zero to over $45,000 in monthly recurring revenue (MRR).

I hope you enjoy it.

Book Recommendation

• “Lean Customer Development: Building Products Your Customers Will Buy” by Cindy Alvarez
• “Traction: A Startup Guide to Getting Customers” by Gabriel Weinberg and Justin Mares 

The Show Notes

• Snappa
• StockSnap
• Stockfox
• Christopher on Twitter
• Omer on Twitter