SaaS Content Marketing Strategy: Going from Zero to $45K MRR
Christopher Gimmer is the co-founder and CEO of Snappa, a SaaS product that makes it easy to create online graphics in your browser.
Before launching Snappa, Christopher and his co-founder Marc built a student-only dating website. Although they got some early traction, the business quickly failed.
Later they built a website to help people find royalty free images online. They started blogging which helped them get traffic and slowly build an email list.
But it was a pain for them to create images for their blog posts. They sucked at using Photoshop and weren't designers. They wanted a simple tool for the job.
So one day, they emailed their list to find out if they had the same problem. It turns out that a lot of people did. And so they decided to build a tool to solve that problem.
And that's how Snappa was born.
In this episode you'll learn:
- The full story of how they went from a failed startup to launching Snappa.
- Some critical lessons they learned about customer development right.
- A simple but powerful SEO strategy they used to get consistent traffic.
- How they went from zero to over $45,000 in monthly recurring revenue (MRR).
I hope you enjoy it.
Book Recommendation
- “Lean Customer Development: Building Products Your Customers Will Buy” by Cindy Alvarez
- “Traction: A Startup Guide to Getting Customers” by Gabriel Weinberg and Justin Mares
The Show Notes
Recommended Podcast Episodes
- Whooshkaa: Launch & Differentiate Your SaaS in a Crowded Market - with Rob…
- ClickFunnels: The $135 Million Self-Funded SaaS Startup - with Dave Woodward [237]
- Loomly: How We Grew Our SaaS to Over 7000 Customers - with Thibaud Clement [280]
- How Demio's Founders Overcame Their $100K SaaS Lesson - with David Abrams [153]
- Qwilr: SaaS Freemium Pitfalls and How to Avoid Them - with Mark Tanner [261]
- Bootstrapping a SaaS from Zero to $55K MRR in 2 Years - with Arvid Kahl [259]
- How This Non-Technical Founder Launched Two Successful SaaS Startups - with Hiten…
- Bootstrap and Sell a Profitable Micro-SaaS Company - with Tyler Tringas [207]
- SaaS Recurring Revenue: Lessons from a Former MMA Fighter - with Dan Faggella [163]
- How to Grow Your SaaS Startup with Facebook Ads - with Aaron Zakowski [214]