SaaS Content Marketing Strategy: Going from Zero to $45K MRR

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Christopher Gimmer is the co-founder and CEO of Snappa, a SaaS product that makes it easy to create online graphics in your browser.

Before launching Snappa, Christopher and his co-founder Marc built a student-only dating website. Although they got some early traction, the business quickly failed.

Later they built a website to help people find royalty free images online. They started blogging which helped them get traffic and slowly build an email list.

But it was a pain for them to create images for their blog posts. They sucked at using Photoshop and weren't designers. They wanted a simple tool for the job.

So one day, they emailed their list to find out if they had the same problem. It turns out that a lot of people did. And so they decided to build a tool to solve that problem.

And that's how Snappa was born.

This episode is part of our PLG & Growth series.

Book Recommendations

"Traction: A Startup Guide to Getting Customers

by Gabriel Weinberg and Justin Mares

Links

Omer Khan: LinkedIn | X

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