How a Startup Got Customers to Pay $6000 Each Before Launch
Ruben Timmerman is the founder and CEO of Springest, a comparison website that helps you find the right training program or course. Ruben launched the business as a side project in 2008. Today the site has a presence in 4 countries and helps you compare over 160,000 programs and courses. The company is based in the Netherlands.
Getting to $10K MRR
Weekly coaching, proven frameworks, and a community of early-stage founders.
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Scaling to $1M ARR
Strategic guidance, direct mentorship, and a peer group of 6-figure founders.
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Success Quote
- “CFO asks CEO: “What happens if we invest in developing our people & then they leave us?” CEO: ‘What happens if we don't, and they stay?”
Book Recommendation
- “Getting Teams Done” by Diederick Janse & Marco Bogers
- “Holacracy: The New Management System for a Rapidly Changing World” by Brian J. Robertson – Amazon.com
- “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” by W.Chan Kim & Renée Mauborgne – Amazon.com
Links, Resources & People Mentioned
- Springest – @Springest
- Holacracy
- Energized.org
- Asana
- Getting Thing Done (GTD)
- Zappos
- Medium
- Marco Bogers
- Productive transparency with GTD, Holacracy and Asana — a guide through my setup
Contact Information
Recommended Podcast Episodes
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- RightMessage: From SaaS Founder Fatigue to Focused Growth - with Brennan Dunn [389]
- Boast.ai: The Tough Road to SaaS Success and Beyond - with Lloyed Lobo [377]
- Thinkific: From $29 Online Course to $60M ARR SaaS Company - with Greg Smith [380]
- What to Do When No One Will Pay for Your SaaS Product - with Ryan Born [228]
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- ITProTV: From Brick & Mortar to $9M SaaS Training Company - with Tim Broom [150]
- How to Build a SaaS Brand Without Doing 'Branding' - with Paul Campillo [270]
- 5 Steps to Nailing Your SaaS Product Positioning - with April Dunford [252]