How Rob Walling Grew Drip Revenue by Over 300% in 6 Months – with Rob Walling [045]

Rob Walling is the founder of email marketing tool Drip and the owner of SEO keyword tool HitTail. He's also the author of the book “Start Small, Stay Small: A Developer's Guide to Launching a Startup”. And his blog “Software by Rob” is a top 20 startup blog and is read by about 20,000 web entrepreneurs each month.

When Rob launched Drip, he was doing $7K in monthly recurring revenue. But he quickly realized that his revenue had already flat-lined and that he had a high customer churn problem. In this episode, we talk about the ‘semi-pivot' that Rob made and how that exploded revenue growth for Drip.

Success Quote

• “Don't play games that you don't understand, even if you see lots of other people making money from them.” — Tony Hsieh, CEO Zappos

Book Recommendation

• “Traction – A Startup Guide to Getting Customers” by Gabriel Weinberg & Justin Mares
• “Saas Marketing Essentials” by Ryan Battles

Links, Resources & People Mentioned

• Drip – @getdrip
• Mailchimp – @MailChimp
• Aweber – @aweber
• Constant Contact – @ConstantContact
• InfusionSoft – @Infusionsoft
• Marketo – @marketo
• Hubspot – @HubSpot
• Pardot – @Pardot
• Ontraport – @ONTRAPORT
• Sumome – @SumoMe
• Numa Group
• Hit Tail – @HitTail
• Peter Coppinger – @irlTopper

Contact Information

• Rob Walling – @robwalling
• Omer Khan – @omerkhan