Rob Rawson, Time Doctor

Customer Acquisition Startup Tactics That Built a $1M SaaS

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Episode Summary

Rob Rawson built Time Doctor to over $1M ARR without a marketing budget, using customer acquisition startup tactics that cost nothing but time and effort. His secret? Writing 300 Quora answers, creating competitor comparison articles, and a reverse image search trick for promoting infographics.

In this tactical deep-dive, Rob shares the exact grassroots strategies he used to get early customers, including why the best content you create should genuinely be the best on the entire Internet for that topic.

This is Part 2 of the interview with Rob Rawson, co-founder and CEO of Time Doctor and Staff.com. In Part 1, Rob shared how he went from being a medical doctor in Australia to building a million-dollar SaaS business without technical skills or venture funding.

In this episode, we get tactical about customer acquisition startup strategies. Rob breaks down the specific techniques he used to grow Time Doctor on a shoestring budget: writing roughly 300 Quora answers with images to increase engagement, creating competitor comparison articles targeting larger rivals' search traffic, using reverse image search on Google to find sites that published similar infographics and pitching his own, and the philosophy that every piece of content should be the best on the entire Internet for that topic.

Rob also shares a simple but powerful daily productivity habit: make a prioritized list each morning and work from the top down. He deliberately ignores hundreds of lower-priority tasks because working on unimportant things is the opposite of customer acquisition startup productivity.

Topics: Content & Inbound Marketing|First Customers

Key Insight

Time Doctor co-founder Rob Rawson grew from zero to $1M ARR using grassroots customer acquisition startup tactics that cost time, not money. He wrote roughly 300 Quora answers, created competitor comparison articles targeting larger rivals' search traffic, and promoted infographics by using Google's reverse image search to find sites that had already published similar content.

Key Ideas

Wrote approximately 300 Quora answers with images to increase visibility, spending about 20 minutes per answer
Created competitor comparison articles targeting larger rivals' brand searches to capture their potential customers
Used Google reverse image search to find sites that published similar infographics, then pitched his own to those same sites
Built comparison lists of related tools (e.g., all CRM software) to attract adjacent audiences who might also need Time Doctor
Hired a Philippines-based team to research article topics, generate leads, and support content production at low cost

Key Lessons

🎯 Quora drives customer acquisition startup growth with patience: Rob Rawson answered roughly 300 questions on Quora, spending 20 minutes each with images for visibility. It's not a high-volume strategy, but it's perfect for early-stage founders with zero budget.
🔄 Reverse image search unlocks infographic customer acquisition startup promotion: Google's reverse image search reveals which sites published similar infographics. Contact those exact sites about publishing yours - they've already proven they're interested in the topic.
🚀 Competitor comparison articles capture larger rivals' search traffic: Creating honest comparison articles between your product and bigger competitors captures people searching for information about those brands, redirecting some to your customer acquisition startup funnel.
🧠 Create content that's genuinely the best on the entire Internet: Rob Rawson says mediocre content produces zero customer acquisition. Invest in readability, comprehensive detail, and great graphics rather than volume. One exceptional article beats ten average ones.
💰 Adjacent category content attracts SaaS-buying audiences: Rob built comprehensive lists of CRM tools even though Time Doctor isn't a CRM. People buying any SaaS product are more likely to need other SaaS tools, expanding your customer acquisition startup reach.
📉 Ignore most of your to-do list for better customer acquisition startup results: Rob deliberately maintains hundreds of tasks he'll never complete. Working on everything means working on unimportant things. Prioritize ruthlessly and tackle the hardest task first each morning.

Chapters

00:00Introduction

00:12Part 2 with Rob Rawson - getting tactical on marketing

01:30Rob's overall approach to marketing a SaaS business

02:23Content marketing, infographics, and competitor articles

03:57Using Quora for customer acquisition - detailed tactics

05:29How much time Rob spends on a Quora answer

06:04How many Quora questions Rob has answered (approximately 300)

06:21Quora as an early-stage strategy

06:46Competitor comparison articles - how they work

07:38Making comparisons genuine and honest

08:01Posting comparison articles and SEO strategy

08:44Promoting content in Facebook and LinkedIn groups

09:58Building CRM comparison lists to attract adjacent audiences

10:30Understanding your customer beyond your product

11:12Do infographics still work?

11:56The reverse image search trick for promoting infographics

13:03Guest posting and content distribution

13:23Advice for founders with zero customers and zero traffic

14:10Provide genuine value before asking for anything

15:39Lightning round

16:14Best advice - never giving up

16:26Book recommendation - Getting Things Done by David Allen

16:54Characteristic of successful entrepreneurs - being a visionary

17:07Daily productivity - prioritized list, top to bottom

18:22Starting over - mobile apps with viral potential

19:09Fun fact - shouting Tony Robbins incantations in the car

20:10Going back to Date with Destiny after 15 years

21:04What changed after the event

21:40Passion outside work - skiing and kids

Episode Q&A

What customer acquisition startup tactics did Rob Rawson use to grow Time Doctor to $1M ARR?

Rob used content marketing, approximately 300 Quora answers, competitor comparison articles, infographic promotion through reverse image search, podcast appearances, and grassroots community building. All strategies were low-cost and focused on providing exceptional value.

How did Rob Rawson use Quora for customer acquisition startup growth at Time Doctor?

Rob searched for keywords related to outsourcing and remote work, answered questions with genuine value (not promotional), included images for visibility, and mentioned his site naturally. He spent about 20 minutes per answer and answered roughly 300 questions total.

What is the reverse image search trick Rob Rawson uses for infographic customer acquisition?

After creating an infographic, Rob finds similar successful infographics through Google, then drags them into Google Images to do a reverse image search. This reveals which sites published those infographics, and he contacts those exact sites to pitch his own content.

How do competitor comparison articles work as a customer acquisition startup strategy?

Rob creates articles comparing Time Doctor against larger competitors. Because people search for information about well-known tools, these articles capture traffic from bigger brands and redirect some potential customers to Time Doctor. He keeps comparisons honest, acknowledging competitor strengths.

Why does Rob Rawson create content about unrelated tools like CRM software?

Anyone buying SaaS products like CRM software is likely to also be interested in other SaaS tools. By creating comprehensive comparison content for adjacent categories, Rob attracts potential Time Doctor customers who are already in a SaaS-buying mindset.

What makes content marketing effective for customer acquisition startup growth according to Rob Rawson?

Every piece of content should genuinely be the best on the entire Internet for that topic. Mediocre content doesn't generate customer acquisition. Rob says founders should invest in readability, graphics, tables, and comprehensive detail rather than just word count.

What is Rob Rawson's daily productivity system for customer acquisition startup founders?

Rob makes a prioritized list each morning and works from top to bottom, tackling the most challenging high-impact task before checking email. He deliberately maintains hundreds of to-dos he knows he'll never complete, because working on everything means working on unimportant things.

How can early-stage founders choose the right customer acquisition startup strategy?

Rob says it depends on the business type. B2B companies targeting only a few customers should focus on personal relationships. Consumer products needing thousands of customers should invest in content marketing. The key is matching the strategy to your customer volume needs.

What advice does Rob Rawson give founders struggling with customer acquisition startup challenges?

Provide genuine value to potential customers before asking for anything in return. Whether through content, free tools, podcasts, or literally going to their house and helping them personally - whatever it takes to earn trust and demonstrate your product's worth.

Book Recommendations

Getting Things Done

by David Allen

Links

Time Doctor: Website
Omer Khan: LinkedIn | X

Full Transcript

Omer (00:11.840)
Welcome to another episode of the SaaS Podcast.
I'm your host Omer Khan and this is the show where I interview proven founders and industry experts who share their stories, strategies and insights to help you build, launch and grow your SaaS business.
Today's episode is part two of the interview with Rob Rawson.
Rob is the Co founder and CEO of Time Doctor and staff.com Time Doctor is an app that helps you manage your time and your team's time more effectively.
And Staff.com is a global recruitment platform that helps companies hire talented people from anywhere in the world.
Rob originally trained as a medical doctor and worked in hospitals in Australia for three years before becoming a full time entrepreneur.
In episode one we talked about how he grew TimeDrop Doctor from an idea to a business that has an annual run rate of over a million dollars.
Now in this episode we get tactical.
I pick Rob's brain about specific things that early stage entrepreneurs can do to get customers without spending a lot of money.
We talk about how to use Quora to generate traffic and new customers, how to do content marketing with product comparison articles, how to use infographics and a secret to getting lots more shares, how to create real value for your potential customers in advance and a simple technique to becoming a more productive entrepreneur.
Let's get tactical and talk about marketing.
You know, you spent several years building, you know, Internet marketing online businesses.
You've done very successfully with Time Doctor, which is now grown into a million dollar business.
You've launched staff.com what is your approach to marketing a a software business?
What has worked for you and hopefully what are some of the things that our audience can learn from that.

Rob Rawson (02:22.550)
So some of the marketing strategies that have worked has been the content marketing.
All sorts of infographics that I've done, looking at very specific targeted infographics and content marketing, looking at competitor comparison articles.
So looking at what are our competitors and comparing ourselves with them.
It's a very simple kind of concept.
And and then I mentioned before, posting in Quora is like a really simple thing to do and it can lead to business.
And there are some other sites like that, but Quora is actually probably one of the best ones.
And that kind of grassroots thing where you just getting a community by communicating with people and adding value, whatever you do and you post on your blog or you post in Quora has to be better quality content than anybody else has posted.
So that's part of the strategy is just putting out amazingly good content.
I have done podcasts before.
That's another thing that I'VE done.
I wasn't actually seeking out to do the podcast with you, but because I've done a number of podcasts before that I did actually create.
I contacted every podcast person that I could think of.
For some reason, I didn't contact you, and I actually ask them all.
You know, I got someone to introduce me and I did podcasts.
So it's about all of those kinds of things.
There's a lot of different strategies.

Omer (03:56.910)
I don't take it personally.
And I tracked you down eventually anyway.
All right, so maybe let's start with Quora.
So how are you finding the right kind of questions?
And what were some of the.
The specific steps you were taking there to.
To.
To, I guess, generate, you know, potential business?

Rob Rawson (04:24.690)
Sure.
We would just search for anything that is related to outsourcing.
So look for a bunch of different keywords.
I just keep brainstorming keywords, look at other articles on Quora and come up with other keywords.
They have categories as well.
So look at everything in the category.
Then I'd look at.
Can I give a good answer to that?
Cause even if I can give a good answer and I have my link to my site actually in the answer somewhere, or I just say like, hi, this is rob from stuff.com and then at least they know that it's there.
Like, I don't put it as promotional because that.
That's going to backfire.
But I do make sure to mention my site in the posting.
Another tip is to actually put images.
And so you actually create an image because that creates more attention and draws people.
The.
Whatever you've posted, it takes a long time.
And it's not like you're getting a huge amount of traffic or a huge amount of customers.
But if you don't have any money or if you're just starting out, this is a perfect strategy to start with.

Omer (05:28.910)
So when you were doing this in the early days, how much time would you spend on a typical answer that you felt was high enough quality to stand out?

Rob Rawson (05:39.310)
I'm a fairly fast writer, so I would say probably 20 minutes.
And sometimes I would be basing it on research that we'd done before.
So I've researched lists of all of the top CRM software.
So if someone asks about CRM software, then I already have that list pre prepared.
And I had an assistant in the Philippines who would research that list.

Omer (06:03.850)
Okay, do you.
Do you have a sense of maybe how many questions in total you've answered on Quora to date?

Rob Rawson (06:10.730)
I'm guessing about 300.
I actually haven't been active on it for a while because it's more of an early stage strategy.

Omer (06:21.070)
Yeah.
Okay.
So for early stage, Quora can be a good potential one to look at.
You also talked about the competitor comparison articles.
That was an interesting idea I haven't heard of before.
Were you, were you actually creating this content and comparing yourself against different products?

Rob Rawson (06:46.440)
Yes.
Basically I would create an article which compares our software with another competitor, preferably a competitor that's a little bit larger.
And then you're going to get some of their customers who are researching or potential customers are researching about their software and they might come over to you.
It doesn't really do you as much benefit to compare yourself with someone that's 10 times smaller than you are, but it does help if they're a lot bigger than you're going to get.
They've got all of their marketing and their traffic and their referrals.
People are searching online, they see your article, they might come over and decide to use you.
I try to make it genuine, Obviously it's, it's slanted towards me, but.
And to our software.
But I did say the benefits and I'd say, look, in this situation, you might want to use that, their software, so that sort of thing.

Omer (07:38.110)
And typically like, how long would this type of article be?

Rob Rawson (07:44.510)
Not too long.
I think it is better if you put a lot of details and you put a table and you put some good graphics in it.
That's probably more important than the length, is the readability and how good the graphics and the table is in the article.

Omer (08:00.830)
Were you posting these articles on your own blog or were you going out and trying to get them onto other sites?

Rob Rawson (08:07.930)
I posted on my own blog.
I think if you can get it on your own site and another site that has a lot of traffic, that's fantastic.
But I wasn't able to do that, so it was on my own blog.
And it's more for SEO.
And we would then also go through a systematic process of how we would promote that.
We might promote it in Google groups and also in Facebook groups.
We would send it out on Facebook and LinkedIn community, things like that.

Omer (08:43.910)
And so how, how do you, how do you post this in a Facebook group?
Like, like what would the typical post look like?

Rob Rawson (08:57.910)
I mean, I mean, direct comparison article.
You probably couldn't post in a Facebook group because it's too promotional.

Omer (09:03.830)
Yeah.

Rob Rawson (09:04.310)
If you had something more like a, a comparison of all CRM software, so it's really just purely informational and very useful, then you could compose Something like that, because it's really valuable information and it's comparing every single CRM software on the market.
So I've done things like that.
But if it was just comparing our software to a competitor, it's just, it's too obviously promotional and it's just going to backfire in a way.
If you propose that you can still post it on your own LinkedIn and a few places like that, you can post it.
We have done things with our Filipino employees and posting it in the comments on blogs that are related to.
Exactly related to that topic.
But I think that that's a very marginal strategy.
It doesn't really do that much.

Omer (09:57.680)
So you mentioned the comparison of CRM software.
Now you're not in the CRM business, so how does that play into what was your thinking behind there in terms of creating that type of content?

Rob Rawson (10:12.380)
My thinking is that anyone who has CRM software, although they're not directly looking for our software, they may be the very fact that they have a software as a service product that they're buying, they're purchasing, they might be interested in other software as a service products.
So it's quite simple like that.

Omer (10:30.110)
Okay.
And I think that that actually is a.
A great point that I think we all should think about in terms of not just thinking about the content, but also thinking about your potential user or customer.
And I think that the better you understand who they are, then you can identify these, these other, you know, maybe they're not directly related to your product, but other needs that these same customers have that you can help to provide information on, like you did with the CRM examples.
So understand the customer better, I guess.

Rob Rawson (11:09.020)
Yes.

Omer (11:11.340)
Do infographics still work, do you think?

Rob Rawson (11:15.420)
I think if they're really good, they can work.
What worked for us actually was getting our Philippines team to.
So we'd post an infographic that we thought was great and then we'd look for similar infographics which you can do through a reverse image search in Google.
So you basically go to Google Images and then you drag and drop the image of not your infographic, but other successful infographics that are similar.
You look at where they were posted and then you basically contact all of those places about, hey, you might be interested in this too, because if they've posted something similar, they may very well be interested in posting yours.

Omer (11:56.650)
That is a nice ninja marketing strategy there.
So let me make sure I got this right.
So you have an infographic that you've produced that you want to promote.
You're using Google Image search to find similar images of infographics or similar types of infographics and then, and then you're kind of looking at the information about those particular images to figure out where, which sites they're on because that gives you some insights into potential.
These sites could also potentially be the ones that would promote your infographic.

Rob Rawson (12:33.200)
Yeah, they have literally promoted some other person's infographics, so there's no reason why they wouldn't promote yours, especially if the infographics are in a similar topic area.

Omer (12:44.970)
Now did you do, when it comes to content marketing, did you do any sort of guest posting or did you mainly decide you were going to build out, focus on building out content for your own blog and generate some more longer term traffic through SEO?

Rob Rawson (13:03.530)
We have now hired a guy who's doing some guest posts and so he's doing, doing that for us.
But I actually didn't really do that strategy of guest posting myself.
I just didn't have time and didn't really know how to do it effectively, I guess.

Omer (13:22.810)
So let's say, you know, somebody listening to this has a, a new product, you know, maybe something that they're just about to launch.
They don't have any customers today, maybe they don't even have any traffic coming to their website right now.
What would be your advice to them to, to try and focus on, let's say in the next three to six months.
And I guess, you know, it's sort of going back to that quote that you shared earlier, the Tony Robbins quote about, you know, the path to success being taking massive action.
What advice would you give them?

Rob Rawson (14:09.350)
Find out how you can provide value to the customers, the potential customers that you're looking for, whether that's through amazing content, whether that's through creating a free piece of software that you give to them initially, whether it's through a podcast, whether it's through just literally asking them what they need and finding out like how you could personally do something for them as, as, as detailed as actually going to their house and doing something for them.
I mean, whatever it takes basically to, to help your customer so that they're going to want to do business with you.
And, and that's basically it.
So looking at, I did it through content, but it's not the only strategy.
It depends really on the type of business.
If it's B2B and you have, you're only looking for three customers, it's going to be a very different strategy that's more based on personal relationships.
But if you're looking for a consumer product that you need thousands of customers, then maybe content marketing is a good way to go.
But whatever content you do, look at how you can make it the best on the Internet.
Literally how you can say genuinely that your article is better than anything else on the entire Internet and then spread that through your friends, through social media, through groups, through social media.
And so that's how I would start.

Omer (15:38.630)
That's great advice.
And for someone who has had incredible success building a software business and is not a technical guy or has a, or actually has a background as a doctor, that's, you know, remarkable.
It's a remarkable story and it's, it's very impressive what you've been able to, to accomplish.
All right, Rob, it's now time for our lightning round.
I'm going to ask you a series of questions and I'd like you to answer them as quickly as possible.

Rob Rawson (16:12.010)
All right?

Omer (16:13.450)
What's the best piece of business advice that you ever received?

Rob Rawson (16:17.770)
I think it's the attitude of never giving up.
So it's just constantly, keep going, keep going, keep going.

Omer (16:25.890)
What book would you recommend to our audience and why?

Rob Rawson (16:30.530)
Getting Things Done, which is by Robert Allen said, fantastic book on productivity.

Omer (16:38.850)
David Allen.

Rob Rawson (16:40.050)
David Allen, sorry.
Yes.

Omer (16:41.570)
Cool.
Yeah, I love that book.
I remember that because it's right in front of me.
It's a great book.
What's one attribute or characteristic in your mind of a successful entrepreneur?

Rob Rawson (16:54.320)
The visionary.
They have a vision for the future that they want to create.

Omer (16:59.840)
What's your favorite personal productivity tool or habit, apart from time?
Dr.

Rob Rawson (17:07.360)
It's a very simple habit which is to make a list of the top things you're going to do for the day.
And to work from the top of the list down the list.
You start at number one, you go to number two, you go to number three.
That makes sure that you're focusing on the most critical things.
The other thing is that you make it each day.
You don't necessarily work on all of your to do's.
I have hundreds and hundreds of to dos, literally that I am never, ever going to do, and that is productivity.
If you work on all your TO dos, that means you're not productive because it means that you're working on unproductive, low level, unimportant things.
Instead of that, you should write those things down that you might do one day and then write the real list of what are the important things do those.

Omer (17:55.390)
So when you write that daily list, how do you prioritize that list?

Rob Rawson (18:00.670)
I try to prioritize the thing that I think is the most critical for me to get done.
It's a complicated algorithm of how I do that.
I also try to do the first thing in the day before doing emails.
I try to do something that's challenging and going to make a big difference to my business.

Omer (18:21.290)
Good advice.
If you had to start over tomorrow, what type of business or problem would you want to go out and tackle?

Rob Rawson (18:34.010)
There's a lot of things that I've thought about, but there's one that's actually Mobile apps for.
That are able to spread virally.
I think is a great area to get into.
And there's one that I'm actually looking at is the.
An energy comparison app where you have a mobile app that compares your energy bill.
So that's one area.
Just anything where there's a really good business opportunity.
But it's.
It's not going to take a massive effort to create the business.

Omer (19:08.630)
You are just full of these ideas.
I bet you we could just spend an hour just talking about these ideas that you have.

Rob Rawson (19:14.230)
Yeah.

Omer (19:15.670)
All right.
What's an interesting or fun fact about you that most people don't know?

Rob Rawson (19:21.520)
On the way to this interview in my car was shouting at the top of my lungs.

Omer (19:28.480)
What were you shouting?

Rob Rawson (19:30.160)
I was shouting my vision and purpose in life and things like that.

Omer (19:34.880)
Wow.
Is that from the Tony Robbins kind of.

Rob Rawson (19:39.280)
Yes.
Yes, it is.
Yeah.

Omer (19:41.200)
What does he calls that?
Sort of daily incantations.

Rob Rawson (19:44.320)
Incantations, yeah.

Omer (19:45.920)
Do you do that every day?

Rob Rawson (19:48.200)
I do because I just did his seminar recently.
So I redid it after a few years.
So I am doing it every day.

Omer (19:58.040)
I know this is the lightning round, but I got to stop and ask you about that.
So you said.
You told me that you had done that 15 years ago.
This is Date with Destiny.

Rob Rawson (20:09.560)
Yes.

Omer (20:10.440)
What was your reason for going back and spending another.
I guess this is five days with.
With people shouting and screaming and.
And all that other stuff that happens there.
What was.
What was the reason you went back?

Rob Rawson (20:23.900)
The reason is to get in touch with my deepest core passion and.
And drive in my life.
And I think that it did that absolutely.
Like, it made me realize that I haven't given all.
Even though I'd been working hard at my business every day, I wasn't necessarily working on the things that would make the biggest difference.
I wasn't necessarily working with an attitude that I would make it happen, that I would do what it takes to make it happen.
So it's a.
It's like a 1% difference really between just working and working with absolute certainty.
And determination that it's going to actually succeed.

Omer (21:03.310)
And coming back from that event, what has changed for you?

Rob Rawson (21:11.560)
That level of determination has changed and the level of belief in my goals and ability to achieve them.
And the other thing that has changed is that my level of attention when we're with my children before, I was always a little bit distracted, always thinking, oh, this might be something else important.
But it also helped to change that as well.

Omer (21:39.080)
That's awesome.
Okay.
And so finally, the question was, what is one of your most important passions outside of your work?

Rob Rawson (21:46.440)
I love skiing and I love spending time with my kids.

Omer (21:50.680)
2 both very worthwhile activities, although actually I would suck at skiing.
So I'll just spend time with the kids.
Great answers.
Robert, I want to thank you for joining me today and sharing your experiences and insights with our audience.
And thank you for letting us get to know you a little better personally as well.
Now, if folks want to find out more about Time Doctor or Staff.com, they can go to Time Doctor.com or Staff.com and if they want to get in touch with you, what's the best way for them to do that?

Rob Rawson (22:29.160)
Think if they just use the contact us methods on those sites and just ask for me, they'll be able to get in contact.

Omer (22:37.240)
Awesome, Rob.
Thanks again, and I wish you continued success in the future.

Rob Rawson (22:41.720)
Okay, thanks a lot.

Omer (22:43.000)
Cheers.

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Lloyed Lobo, Boast.ai

How Free Pizza Meetups Became a Community-Led Growth Engine

Lloyed Lobo is the co-founder of Boast.ai, a fintech platform that helps companies claim R&D tax credits and government incentives. The company has grown to over $20M ARR with 1,000+ customers and a team of 120+. But the path to get there was anything but smooth. After graduating with an engineering degree (and no high school diploma - a story you have to hear), Lloyed spent years bouncing between failed startups. When he and co-founder Alex Popa launched Boast in 2012, they had no money, no product, and no CRM. They delivered their service manually, using Zoho Creator and Zapier to cobble together their first version of the software. Cold outreach failed immediately. The founders were two guys in hoodies trying to sell R&D tax credit services to oil and gas executives. Nobody took them seriously. So Lloyed pivoted to community-led growth - hosting small weekly meetups with tactical advice for startup founders in Calgary. Ten-person events grew to 200-person conferences, and a blog post he pitched to a regional outlet turned into a weekly newspaper column that gave Boast credibility, SEO backlinks, and a steady stream of email subscribers. That community became Boast's primary customer acquisition engine. Leads came through event registrations and Zoom webinar signups. Lloyed reviewed every inbound lead personally and forwarded them to his salespeople. There was no marketing team, no marketing automation. The community-led growth strategy took Boast from zero to $5M ARR, and a growth equity firm that discovered the company at a community event offered a term sheet that same year. After selling 52% of Boast in late 2020, Lloyed faced a different kind of challenge. Bilateral COVID pneumonia put him in the hospital. Rapid hiring replaced the scrappy culture he had built. His seven-year-old daughter told him everything he had promised about spending more time with family was a lie. The founder who had built a community for thousands of people suddenly felt like he had lost his own tribe. Lloyed eventually found his way back through fitness, therapy, and writing his book "From Grassroots to Greatness," which became a Wall Street Journal bestseller in its launch week with 7,300+ copies sold.

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