Omer (00:11.840)
Welcome to another episode of the SaaS Podcast.
I'm your host, Omer Khan, and this is the show where I interview proven founders and industry experts who share their stories, strategies, and insights to help you build, launch, and grow your SaaS business.
Today's guest is Peter Shalard.
Peter is known as the shrink for entrepreneurs.
He's a renowned business psychology expert and therapist.
He works with all types of entrepreneurs around the world and helps them get measurable results.
He's also the founder of CommitAction.com, a service that pairs accountability coaching with cutting edge digital productivity tracking tools.
In this episode, we talk about how Peter discovered his superpower and became the shrink for entrepreneurs.
How he's helping entrepreneurs get measurable results with their own businesses, how you can leverage the latest in neuroscience to improve your productivity and a simple but powerful technique to improve your chances of getting things done.
And with that, let's bring on Peter.
Peter, welcome to the show.
Peter Shallard is known as The Shrink for Entrepreneurs. He (01:17.450)
Thanks for having me.
I'm excited to be here.
Omer (01:19.850)
Now, I gave the audience a brief overview of your product and business, but tell us a little bit more about yourself personally.
Who is Peter when he's not working?
Peter Shallard is known as The Shrink for Entrepreneurs. He (01:28.790)
When I'm not working?
Well, I'm a New Zealander living.
I'm a transplant expat living in Manhattan, so that's a big part of my identity.
I try to spend lots of time finding the outdoors, which I miss massively.
It's the one sort of downside of not being in New Zealand anymore.
So I try and get out and do a bunch of fun stuff, whether it's playing Frisbee with my friends.
It just came to springtime here, so we're doing a bit of that out in the parks and that sort of stuff.
Or I'm actually a fiend for good restaurants as well, which is why it's one of the reasons I love living in New York.
So I spend a fair bit of time, more time than I should, eating out and kind of having fun with friends and good people in those spaces.
Yeah, so that's kind of.
I get up to that, play a lot of games.
I'm actually gonna.
I'm gonna go and play tennis right after this interview with an entrepreneurial buddy of mine.
We're gonna play hooky from our businesses and go grab a tennis court in the middle of the day when nobody else is doing it.
Omer (02:32.530)
And you mentioned it was like 85 degrees out there today.
That sounds awesome.
Peter Shallard is known as The Shrink for Entrepreneurs. He (02:35.970)
It's stinking hot.
My air conditioning is broken.
Because this is really the.
I think the second really hot day of the spring.
And the only obstacle to this interview being totally awesome is the possibility of an AC repair guy show some point.
But hopefully it doesn't happen.
Hopefully I just keep sweating it out and it'll be good.
Omer (02:55.470)
You know, I miss that the, the big city life and you know, being in Manhattan at this time of year is, is great.
And you know, I grew up in London and spent most of my life out there and it was just amazing to just have all of that stuff on your doorstep and restaurants and nightlife and everything.
And then I moved to the Seattle area about 10 years ago.
And in fact, I'm about 10, I guess, 10 miles east of Seattle in a very family oriented suburb where there's not a lot of options compared to New York and London.
Peter Shallard is known as The Shrink for Entrepreneurs. He (03:28.630)
But yeah, that's what I love.
I mean, I came from a.
You know, I actually grew up in the biggest city sort of right in the center of the biggest city in New Zealand.
So I've always been pretty metropolitan.
But I love New York for all of those reasons.
Exactly.
It's really fun to be in this.
I like the hustle and bustle.
Some people, I think you either love it or you hate it.
You know, some people go outside in New York and get.
Feel oppressed by just the energy and the madness and the chaos and other people get like lifted up by it.
And I'm in the, I'm in the latter group
Omer (04:00.090)
now.
We like to kick things off with a success quote to better understand what drives and motivates our guests.
Do you have a favorite quote that drives and motivates you?
Peter Shallard is known as The Shrink for Entrepreneurs. He (04:10.660)
Hmm, A favorite quote that drives and motivates me.
Since we were talking about personal life stuff, you know, this isn't so much a business thing, but it's something I think about just philosophically in terms of how I live my life.
I love this Henry David Thoreau quote.
How vain is it to sit down to write when you have not stood up to live?
And I used to.
I'm not a writer, but I used to, you know, I do a bit of blogging for, you know, as the shrink for entrepreneurs.
But I think, I think that you can substitute the word right for almost anything in there, whether it's building a business or getting up to, you know, any kind of ultra creative pursuit.
I like the reminder to actually get out there and experience and learn and then have something to contribute based on.
Based on that.
Omer (05:04.860)
Yeah, I haven't heard that one before.
And I think you can apply it to a lot of things for Me personally, when you were talking about that, I was thinking about, you know, I have two kids who are 6 and 9, and I used to find myself like all the time I'd have like, you know, my camera out and, you know, my iPhone and I'd be taking like videos and photos and stuff like that.
And you know, and some at one point I realized it's like, you know, you're kind of doing, spending so much time doing that that you're not actually being present and enjoying the moment with them.
Peter Shallard is known as The Shrink for Entrepreneurs. He (05:37.790)
Yeah, there is a good message about presence in there somewhere.
Omer (05:42.910)
Yeah.
Okay, so let's start by giving our listeners a better understanding of your business.
Who are your target customers and what are the main problems that you're trying to solve for them?
Peter Shallard is known as The Shrink for Entrepreneurs. He (05:58.390)
Yeah, so there's, there's sort of two categories to what it is that I do as the shrink for entrepreneurs.
I've spent the last decade in basically a one on one consulting practice as a therapist and a consultant, working with the founders of companies, entrepreneurs of all shapes and sizes all around the world.
And you know, those people are, for the most part, I'm lucky enough to say that these days they're very successful people who are dealing with a menagerie of first world problems that are nevertheless problems.
They're very real things that they want to struggle with.
So whether it's the client who's successfully built and exited, sold a company and is now trapped with analysis, paralysis and fear about what to do next and whether or not they'll be able to live up to that initial success, or somebody who's looking to really get clear on their purpose and how they can be more fulfilled, you know, that they might have pursued a lot of business success but found that even that has left them feeling wanting or lacking, you know, or empty in some way.
I have trouble answering this question.
It's one that everybody answers, asks me sorry.
Because I really do think that my clients that I work with are sort of unique, beautiful snowflakes, that all of their issues are usually a bit different.
There's a lot of different stuff that entrepreneurs kind of come up against.
But I think the theme to it is that usually they're folks who have identified that there's something about their thinking or behavior that is incongruent, where they're unconsciously acting in a way that they're consciously like their conscious, rational kind of ego self, that part of their mind is dissatisfied with and also sees it as sabotaging their efforts in some ways.
So they're reaching towards something they're striving towards a goal and business or whatever it is, but there's something about what they're doing that they think that doesn't make any sense.
Why am I doing this?
Why am I holding myself back in that way?
And so that's usually what causes folks to reach out and start to work with me.
And, you know, through the course of our relationship, some of my oldest clients will touch on every aspect of the existential void.
We'll explore philosophy, ways to think, ways to live, you know, management leadership techniques.
We sometimes get caught up in marketing strategy conversations where we dig deep into the psychology of their customers.
And so, you know, the thing that I really love about my job is the incredible variety, you know, across my consulting schedule throughout the week, I'll literally talk about absolutely every conceivable facet of business psychology you could ever imagine.
So, tricky question to answer that one.
Omer (08:46.570)
How did you become the shrink for entrepreneurs?
Peter Shallard is known as The Shrink for Entrepreneurs. He (08:52.090)
Yeah, so it's a good question.
I started out, my first business was a therapy practice working with regular people with what I call civilians.
And it was funny because for a long time I sort of identified as a therapist.
Like, this is what I do.
I was really passionate about psychology and I wanted to run my own business, but that was about it.
That was sort of where my thinking stopped, is that I knew no one was going to hire me.
And this is back in New Zealand.
Like, they weren't sort of jobs available for people who wanted to do coaching and therapy and that kind of stuff.
So I had to do my own thing.
And I basically, you know, the sophistication of my commercial mind was like, okay, well, I'll get people to pay me and then that'll be okay.
And I sort of believe that by being the very best therapist that I could be, that I would get that clients would somehow find out about this and just come and beat down the door to my office and book in to work with me.
And, you know, any entrepreneur who's been in a service delivery business, or really any entrepreneur who's listening to this will know that's not how it works.
So I made the mistake of focusing on nothing but the craft itself.
Opening up an office, sitting there and staring at the phone, waiting for it to ring, twiddling my thumbs with no clients.
And that was, you know, once that lesson kind of really made itself felt, I started looking into how do I make the business work?
And I very quickly figured out there's a whole bunch of learning curves that I need to go, you know, Figure out the first of which were kind of sales and marketing.
How do I find strangers and turn them into customers?
So that began a sort of parallel journey for me.
As I was kind of working on the psychology stuff and working with, you know, a few clients, I started becoming really, really interested, this idea of entrepreneurship.
And I got caught up in that whole world.
And then the two bridged.
And honestly, it was really by accident.
I had a client come in and work with me who was an entrepreneur themselves.
And they were there to see me for a flying phobia that was holding them back in their business, that they were incredibly frustrated about it.
And an incredible thing happened.
They were absolutely unique in my experience at the time because a lot of my other clients would come in with these various problems they were feeling victim, victimized by and kind of whine about them a lot.
And that's part of what therapy is.
And I would try to support it.
And I was excited to be that pillar for them that they could lean on.
But this guy came in and was like, I just need the solution.
Give me the tactical how to.
And I gave it to him.
You know, phobias don't have to be difficult.
And he picked it up and ran with it, and then came back like two weeks later and was like, okay, done, here's the next problem.
I want to fix this.
And there was just this pragmatism and this ruthlessness about kind of getting access to tactical resources that could help him take his business to the next level.
That he was very, very like, he was just unlike any clients I'd ever had before.
And it just.
It was.
It was just a night and day difference.
I got really excited about it.
He referred a couple of people, and I started working with more and more entrepreneurs.
You know, a couple of other things happened.
I'm cutting a long story short.
I got into some corporate consulting where I was actually providing some executive coaching for these entrepreneurial characters and some companies, and Australasia, Southeast Asia, that sort of evolved from that over a couple of years.
And one day I kind of woke up and looked at my schedule and realized that every single person on the roster for that week was, you know, that I was working with, was a business owner.
And that this is what I did.
Now.
Now, I didn't really have a word for it at that point.
I didn't identify as the shrink for entrepreneurs.
And that's a whole other story how I got to that.
But there was this.
There was a definitive moment when I realized, I think this is what I'M supposed to do.
I'm supposed to work with these people in business and help them with this.
The intersection of the thinking, the psychology and the commercial side of what they're doing.
And it was just a hell of a lot more fun, to be totally honest.
I don't want to.
You know, I think that therapy with.
With the people out there who are in a lot of pain is a real calling for some people.
But I tried it out and I just have a. I really get a lot more out of helping these people go from kind of good to even better than helping people who are really, you know, really broken get back to normal again.
Omer (13:17.270)
Now, you don't just help people with phobias and fears and things like that.
There's also a component around helping entrepreneurs tackle challenges they have maybe around sales and marketing.
Peter Shallard is known as The Shrink for Entrepreneurs. He (13:33.670)
Oh, yeah, absolutely.
I mean, that was just this one example, like back when I was running just a therapy practice that sort of had my shingle out for all sorts of anxiety disorders and that kind of stuff.
I got that one first entrepreneurial client because he had that problem.
But you're right.
These days, you know, I'm mainly working with people who feel, you know, who have a.
Who have identified a psychological limitation inside of themselves that's preventing them from, you know, being the best possible salesperson inside of their startup when it's a very small company and they need to be the person driving customer acquisition, or maybe it's a communication problem that they're sort of manifesting all sorts of issues with their staff and they need to iron out some kinks about their personality and become a better leader.
So there's a lot of fun stuff like that that now is kind of the bread and butter of my work.
Omer (14:23.230)
What's the most common issue that clients come to you with?
Peter Shallard is known as The Shrink for Entrepreneurs. He (14:29.960)
This is a. Yeah, so this is the question everyone asks.
Right.
This is a sort of a variation on what you asked me before.
Omer (14:36.040)
And I'm just working it from a different angle.
Peter Shallard is known as The Shrink for Entrepreneurs. He (14:38.520)
I know that.
I know what you're.
Where you're trying to go, you know, there really.
There really isn't one.
Like, to answer the question, I just have to get very meta and say that, you know, there's those fire engines.
I told you about that as a result of our wide open window.
Sorry about the noise.
The.
Yeah, there's.
I have to get kind of meta and say that it's really.
When there's somebody who is running a business and they've figured out that what they consciously want with their conscious kind of self Aware mind is different to what they seem to be unconsciously motivated towards.
So the incongruence between those two parts of the mind causes all kinds of problems.
Maybe it's just a lack of motivation.
They feel like they just can't make themselves do anything.
There's lots of other ways self sabotage can manifest.
But at a general level that's the sort of, that's the problem with most, most people who come to work with me.
There's, there's this incongruence issue that they're sort of tugging themselves in two different directions.
Does that make sense?
Omer (15:42.160)
Yeah.
Okay, so you've been building the, I guess the consulting therapy practice for a while and then recently you launched CommitAction.com.
can you tell the audience a little bit about what that site helps entrepreneurs with?
Peter Shallard is known as The Shrink for Entrepreneurs. He (16:04.180)
Yeah.
So Commit Action is like personal training for productivity.
We literally pair up a human accountability coach, an expert, like a ninja in personal productivity.
And we basically have that person phone out to you every single week and be like a concierge who provides a white glove goal setting service so that you're setting seven day like weekly kind of rolling implementation goals on the most important plans that you have for your business.
And then there's someone holding you accountable to actually execute on those who's going to check in with you seven days later and see what did you actually get done.
And the reason we built this is that there's all these crazy statistics coming out around how technology is enabling people to live just vastly different lives when it comes to their work and particularly running businesses.
In the last 20 years we've seen this revolution happen where it's now possible for someone to run their own company and make a phenomenal full time living literally on their laptop in a basement wearing, wearing PJs.
And it's a very different psychological landscape and it's not something that evolutionarily speaking, we're very prepared for.
It's very difficult to get top level performance out of ourselves when we're working freelance, we're working from home, we're running our own business.
We're isolated in a way that humans are just never have been really previously and we're just not used to.
And in that environment, procrastination, self sabotage and overwhelm can be absolutely rife.
We can drown in those things.
So we've built this service to basically come in and solve that problem and give somebody a kind of a lifebuoy of accountability like a rope that they can hold onto and pull themselves out of that whirlpool.
If they get stuck in it.
And I think by 2020, there's supposed to be like some 40% of the white collar workforce in the US is supposed to be freelance or something.
There's some statistic I've heard a few people throw around about that.
And that is really the problem that we're trying to solve is that the side effect of that happening is this phenomenal isolation, which has a really detrimental effect on an individual's productivity and ability to succeed.
Omer (18:26.290)
Yeah, I spent most of my career working in, you know, large enterprises.
I was at Microsoft for 14 years.
And in many ways life was a lot easier because you had people around you, you had, you know, deadlines, and I guess you knew, you knew what you needed to get done.
And then when I left and, you know, started my own thing, I guess late last year, I just realized how difficult it is to stay focused and get things done when you're on your own.
Peter Shallard is known as The Shrink for Entrepreneurs. He (19:12.880)
Right on.
I mean, that's exactly the thing that we tell people is that like an entrepreneur, I mean, especially a corporate employee, but even an entrepreneur in like a more traditional business that might have started anywhere from 20 to 50 to 100 years ago, you know, for better or for worse, they're in this web of accountability that's built in, you know, like, and we.
And this is even true of really successful entrepreneurs today.
Like a lot of, I'm sure a lot of your audience would love to be the next Mark Zuckerberg.
And they think that that guy is really effective and must have a great productivity habits and be incredibly leveraged with the work that he does.
But the reality is that these entrepreneurial rock stars that we look up to, and certainly every entrepreneur in all of human history have got this web of accountability where there's investors above them, there's partners and vendors and people to the sides of them.
There's this whole huge pyramid of staff below them.
And they're kind of in the middle of that, reactively working with all of those people and helping them get what they need and delivering reports of results to various stakeholders and so on and so forth.
So they're kind of in a place where they don't actually have to use a huge amount of willpower to make themselves do work.
They just show up and that kind of safety net of accountability puts them where they need to be, elevates them into the state, the kind of mental state they need to be in, and then they get it done.
And it's very different to my life as an entrepreneur and certainly A lot of my clients and all of the people we work with at Commit Action.
Like I wake up on Monday morning and I work from home most of the time I can go down and sit at my desk and I can spend the first five hours of the day on Facebook or watching Netflix, or I can use those five hours to get phenomenally important, highly leveraged work done that's going to really move the dial forward on my business.
And the point is, what makes sure that I do the latter and not the former?
Certainly no one knows, right?
Like my, my fiance has no idea what I'm doing with those few hours on Monday morning.
There's no boss that I'm accountable to who's making sure that I have the report on his desk by the end of the day or anything like that.
I've got a bunch of staff, but they're all in different places and they're not kind of keeping an eye on me or demanding too much of me or anything like that.
Because of the way that the company is built, we leverage a lot of technology so that we don't have to constantly be interacting all the time every couple of minutes.
So it's just this very, very different environment.
And that's why we've built this thing, is that we're helping people bring back an aspect of the positive side of human support and accountability so we can start building a weekly ritual of checking in, having that objective external source who are holding you accountable and, and really holding you, having an expectation that you're going to show up as the best version of yourself throughout the week and commit to actually getting some stuff done.
So that's the mission that we're on, is to really rid the world of procrastination and help all of these people who are dreaming of entrepreneurship actually take action on their goals and their dreams and get concrete results instead of just sitting with a lot of great intentions but never any actual tangible result.
Omer (22:39.420)
Now, on your.
On the commitaction.com homepage, I was just looking at that and it says if you're someone who has hundreds of incredible ideas but gets stuck actually doing them, has tried everything to stay motivated, but still struggle to finish or even get started, already invested a ton of time and money in yourself, but nothing seems to work, then you're suffering from procrastination and it has sunk.
It has its claws sunk deep inside you.
Now that resonates with me.
I'm sure it resonates with a lot of people listening to this and, you know, kind of a typical experience for me would be, you know, I can get super creative, have literally have hundreds of ideas and then get really excited about them and then kind of go through the stage where you get to the point where it's like, oh my God, I don't possibly have the time to do all of these things and I can't figure out which of these things I should get started on.
So maybe I'll go and watch Netflix instead.
Peter Shallard is known as The Shrink for Entrepreneurs. He (23:46.060)
Right.
So.
Omer (23:49.980)
But it's not just about accountability.
Right.
It's not just about using commit action and saying, okay, I'm going to get these things done.
Peter Shallard is known as The Shrink for Entrepreneurs. He (23:58.860)
This.
Omer (23:59.740)
There's some neuroscience behind this as well, isn't there?
Peter Shallard is known as The Shrink for Entrepreneurs. He (24:04.200)
Yeah.
So we're actually fortunate enough to have kind of paired up with a few really solid academics in the space around the who have helped us develop the methodology around the actual coaching that the coaches do and these weekly kind of check in phone calls.
One of the guys we work with is a professor of psychiatry at Harvard Medical School.
He's a very passionate neuroscience researcher and he's passionate about human behavior change and particularly this whole idea of.
And this is an interesting topic for your, you know, for what you guys, you're doing and your audience are interested in this idea of, you know, can you drive human behavior change with software?
And the kind of current theory is that basically you can't that human behavior is going to do what it will.
Software can augment and enhance it.
Like if you're already doing something and someone designs a tool to help you do it better, that that tool will be useful.
People will pick it up and run with it and keep on using it if it's good and useful and augments that process.
But we have this whole other thing that we're trying to do which is actually make people more productive.
By definition, we're helping people get something done that they otherwise wouldn't have if we weren't there.
Which is why we're focusing on the human powered side of the relationship.
So that's what kind of where we've got this.
We've had this interaction with some of these incredible academics because they're excited about what we're doing and also the scale at which we're doing it.
At this point, we've had thousands of entrepreneurs work with our coaches and it's starting to become sort of statistically significant because we're making just oodles and oodles of phone calls out to these people every single week.
We're setting goals with them.
We've got some meta kind of metrics in place where we track, for example, how many out of the commitments that they make every week, how many are actually getting followed through on seven days later.
And so it's an interesting place to kind of play if that's something that you're interested in.
And we get a lot of kind of tactical insights from working with these people.
Like one of the biggest things has been this idea of implementation intentions which came straight from this guy at Harvard who's on our advisory board.
And I don't want to get too in the weeds, nerding out about kind of the psychology of effect productivity, but basically there's been a lot of really solid research done around this idea that when somebody thinks through the implementation steps of a particular task that they want to focus on something difficult that they would otherwise procrastinate.
That when they kind of create almost a decision making tree, like a logical if, then type thought process around that task, that it's going to increase the likelihood that they do it by like upwards of 40%.
So what I that's very, very hard to explain.
But an example makes it work, right?
Like if my goal is to make 10 cold calls for my B2B software business that I'm starting up, let's say if I say, okay, that's my goal and I sit down and I sort of think, okay, I'm going to do that sometime this week, pretty unlikely that that'll actually get done.
If it's something I've got a lot of internal resistance around that I've been procrastinating for a while.
But if I build implementation intentions around it, if I say to myself, if I wake up tomorrow morning and I don't feel like doing it, then I'm going to go for a run and listen to exciting music and try and get myself pumped up and in the mood to make the sales calls.
And if I pick up the phone and it doesn't connect or I get stuck on voicemail, then I'm going to make a note to, you know, get back to them and try again that afternoon.
And if I get the jitters and feel nervous, then I'll watch her and you know, inspirational Ted talk for 20 minutes so I can find my mojo.
And then I'll pick up the phone, you know, and if they answer in a hostile, I'll remind myself, then I'll remind myself that I have to hear no a lot of times before I hear a yes, and so on and so forth.
And so by thinking through these if then scenarios, there's, you know, it's actually proven that people will vastly increase their follow through and the chances that they'll execute in a timely manner on whatever the intention was.
So our principle, our sort of, what we believe in is that everything that our coaches do with our clients has to be scientifically validated.
We're not in the business of selling kind of pop psychology and kind of frou frou, you know, human potential movement stuff.
We don't ask our clients to find their spirit guardian animal and wish upon a star to get this stuff done.
But yeah, we try and use real science and there's a lot of exciting research being done in this space and when you implement this stuff, it really works.
So it's a good time.
Omer (29:23.460)
Okay, so I like this idea of implementation intention.
So it sounds like if I was going to go and apply that myself to whatever goal I had in mind, what would I do?
Would I start to first of all think about maybe the steps that I need to take to accomplish that goal and then maybe make a list of potential hurdles or problems that I may hit along the way and then sort of apply these sort of if then statements to each one of those?
Peter Shallard is known as The Shrink for Entrepreneurs. He (29:55.540)
Yeah, exactly.
It's basically thinking through, you know, and you can see intuitively how it works.
It's literally thinking through like what are the obstacles that you might face with that intention and being mindful about those and then mentally preparing yourself for what your sort of auxiliary plan of action is going to be if you don't do that kind of thing.
Like if you hit one of those obstacles and you end up in that place.
And the more if then statements you kind of have that you've thought through, the more likely you are to actually get that thing done.
Omer (30:30.720)
Now if someone is listening to this and they're struggling with procrastination,
Peter Shallard is known as The Shrink for Entrepreneurs. He (30:39.860)
is, is
Omer (30:40.700)
there, is there hope for them?
Is there a way for them to, to beat this on their own?
Or based on your experience, does having some kind of accountability partner or a coach really offer the best way for them to, to get, get past this?
Peter Shallard is known as The Shrink for Entrepreneurs. He (31:03.620)
I mean, I have to say that working with someone like what we do is the best way to do it.
Yes, it is possible to do on your own, I think.
I mean, obviously, because every entrepreneur who succeeded in the whole history of mankind hasn't had a commit action coach.
We've only been around for the last two years.
So those people have all succeeded despite that.
But I think that what's worth recognizing is that if you're building a business on your own, on your laptop, and you're not.
You're really in that isolation that, that is from a historical point of view, like absolutely brand spanking new.
And it is not something that our brains are ready for.
Like our parents did not grow up in a world where that was remotely possible.
Our grandparents and great grandparents certainly couldn't even imagine like building a business and a full time income where you never actually meet with a staff member or you rarely even meet with a staff member or even just doing that from your own home.
That's a brand new position to find ourselves in and I think that we need to think carefully about how best to support ourselves in that situation.
So new problems require new tools and that's what we've created here.
Omer (32:22.760)
Okay, so if you're struggling with procrastination, check out commit action.com or I would say, you know, at the very least find somebody that you can share what you're doing and try to get some level of accountability for what you do.
That may not get the same level of results as working with with your coaches, but it sounds like having some accountability is better than trying to do it all on your own.
Peter Shallard is known as The Shrink for Entrepreneurs. He (32:50.460)
Yeah, I mean certainly it's something you can learn about.
I mean, you can come to our website and sign up for our video training series, which is totally free, and we'll teach you all like everything that we about building about how to build all of this stuff into your life and you can go out and do it on your own.
I think every entrepreneur should be doing that like looking for how can they stack as many layers of accountability as possible into their life?
Can they be working with a friend who's an entrepreneur and checking in with them on progress updates, even if they're not a business partner?
Can they be setting up a mastermind group?
And we think that you should be doing that no matter what.
We encourage our clients to do the same because accountability gets stronger the more layers of it that exist.
That stuff really helps as well.
