How Paras Chopra Bootstrapped an $8 Million SaaS Business

Paras is the founder & CEO of Wingify, which makes Visual Website Optimizer, a market-leading A/B split testing tool. Paras launched and bootstrapped Visual Website Optimizer as a one-man software company in 2010 and within 2 years had over 1000 paying customers. Currently, Visual Website Optimizer currently has an annual run rate of around $8 million.

Key Talking Points

How Paras failed with several startups before he launched Visual Website Optimizer and achieved product/market fit.
How Paras spent 7 months building the first iteration of Visual Website Optimizer and then realized it was a flop.
Why Paras stripped out all the features from the next version of Visual Website Optimizer and focused on just ONE feature.
How educating the market and not promoting the product were key to attracting new users and customers.
How Paras quit his job before his business was generating any revenue and why he just wanted to generate $1,000 per month.
How Paras positioned his paid product against the 800 pound gorilla in the market whose product was (and still is) free.

Success Quote

“I love companies that have scaled tremendously and leaders who've created world-class products. When I wake up, I ask myself how I can also have such impact on the world.” – Paras Chopra