Lessons on Marketing a SaaS App with Zero Marketing Budget

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Erik Christiansen is the co-founder and CEO of Justuno, a SaaS conversion optimization platform which helps businesses to build their email list, drive more sales and reduce shopping cart abandonment.

The company was founded in 2010, has been self-funded since its launch and is profitable. Justuno is based in San Francisco and Austin, Texas.

Prior to launching Justuno, Erik worked at SierraSnowboard.com where he managed the growth of sales from $0 at launch to $24 million.

In 2010, Erik and his co-founder Travis built a widget to make it easier for e-commerce businesses to use coupons on their sites. It was a simple widget that took less than a month to build. And they were able to get some e-commerce sites to be early adopters.

But it wasn't all smooth sailing from there. The co-founders were actually working on 3 companies at the same time. They didn't know which business idea would work, so they were trying to hedge their bets.

We'll talk about how Erik and Travis had their aha' moment, which led to them finally going all in' with Justuno. And you'll learn how they've built a profitable SaaS business doing over 2 million dollars a year. And you'll learn how they went about marketing a SaaS app with a zero marketing budget.

This episode is part of our Bootstrapping series.

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