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The SaaS Podcast

Part 2 – How to Use Content Marketing to Get SaaS Customers & Consulting Clients – with Maria Dykstra [083]

Part 2 - How to Use Content Marketing to Get SaaS Customers & Consulting Clients - Maria Dykstra

Maria Dykstra is an entrepreneur, startup mentor & digital marketing strategist. After a 14 year career at Microsoft, she founded her own company, and in 3 years grew it from a 2 and person consulting firm to a digital agency with offices in 3 countries. She also runs the Seattle chapter of the Founder Institute, the world's largest startup accelerator program. And she's also on the board of Women in Wireless, a non-profit that empowers and develops female leaders in mobile and digital media.

In this episode we talk about:

  • How you can build deeper insights about the problems that your customers have
  • What tools you should be using to better understand your customers needs and pains
  • How to do research the right way and prioritize your content marketing efforts
  • How becoming an authority in your industry might not be as hard as you think it is
  • How Kindle publishing can be a powerful way to get new customers and clients
  • How to build an email list and the missing step between email marketing and closing the sale

Success Quote

  • “Do something everyday that scares you to death.”
  • “I always did something I was a little not ready to do.” — Marissa Mayer

Book Recommendation

Links, Resources & People Mentioned

Contact Information

Recommended Podcast Episodes

Omer Khan

Hi, I'm Omer, the founder of SaaS Club and host of The SaaS Podcast. I help early stage founders and entrepreneurs to build, launch and grow successful SaaS businesses. Join me on this journey.