Part 2 – How to Use Content Marketing to Get SaaS Customers & Consulting Clients – with Maria Dykstra [083]
Part 2 – How to Use Content Marketing to Get SaaS Customers & Consulting Clients
Maria Dykstra is an entrepreneur, startup mentor & digital marketing strategist. After a 14 year career at Microsoft, she founded her own company, and in 3 years grew it from a 2 and person consulting firm to a digital agency with offices in 3 countries. She also runs the Seattle chapter of the Founder Institute, the world's largest startup accelerator program. And she's also on the board of Women in Wireless, a non-profit that empowers and develops female leaders in mobile and digital media.
In this episode we talk about:
How you can build deeper insights about the problems that your customers have
What tools you should be using to better understand your customer's needs and pains
How to do research the right way and prioritize your content marketing efforts
How becoming an authority in your industry might not be as hard as you think it is
How Kindle publishing can be a powerful way to get new customers and clients
How to build an email list and the missing step between email marketing and closing the sale
Success Quote
“Do something every day that scares you to death.”
“I always did something I was a little not ready to do.” — Marissa Mayer
