Part 2 – How to Use Content Marketing to Get SaaS Customers & Consulting Clients
Maria Dykstra is an entrepreneur, startup mentor & digital marketing strategist. After a 14 year career at Microsoft, she founded her own company, and in 3 years grew it from a 2 and person consulting firm to a digital agency with offices in 3 countries. She also runs the Seattle chapter of the Founder Institute, the world's largest startup accelerator program. And she's also on the board of Women in Wireless, a non-profit that empowers and develops female leaders in mobile and digital media.
In this episode we talk about:
- How you can build deeper insights about the problems that your customers have
- What tools you should be using to better understand your customer's needs and pains
- How to do research the right way and prioritize your content marketing efforts
- How becoming an authority in your industry might not be as hard as you think it is
- How Kindle publishing can be a powerful way to get new customers and clients
- How to build an email list and the missing step between email marketing and closing the sale
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Success Quote
- “Do something every day that scares you to death.”
- “I always did something I was a little not ready to do.” — Marissa Mayer
Book Recommendation
- “Good to Great” by Jim Collins
Links, Resources & People Mentioned
- TreDigital
- Quora
- Buzz Sumo
- Amazon
- Infusionsoft
- Constant Contact
- Mailchimp
- Drip
- Rob Walling – @robwalling
- Active Campaign
- Flip Board
Contact Information
- Maria Dykstra – @TreDigital | LinkedIn
- Omer Khan – @omerkhan