How Project Management Uncertainty Helped Build a 7-Figure SaaS Business – with Liz Pearce [028]
How Project Management Uncertainty Helped Build a 7-Figure SaaS Business
Liz Pearce is the CEO of Seattle-based LiquidPlanner, the industry’s only priority-based, predictive online project management solution. LiquidPlanner was founded in 2006 and although Liz isn’t a founder, she joined the company before the product launched and so has been involved since the very early days. To date, Liquid Planner has raised over $11 million in funding.
Key Talking Points
How two co-founders looked at how much uncertainty exists around project management and developed an idea for a software product.
How Liz got involved with LiquidPlanner when she was 8.5 months pregnant and the co-founders were still trying to pick a business idea.
What LiquidPlanner did to differentiate itself with a very limited set of features against established players with long lists of features.
How a major flaw in the product led to customer dissatisfaction and 9 months work rebuilding significant aspects of the product.
How Liz joined the company as director of marketing and rapidly took on bigger roles until she eventually became CEO.
Success Quote
“Feed the Eagles and Starve the Turkeys” — Nilofer Merchant